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Measuring user behavior on the web
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process
Web_analytics
Discovery, interpretation, and communication of meaningful patterns in data
descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields
Analytics
Web analytics service from Google
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a
Google_Analytics
Unit of measurement
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task
Session_(web_analytics)
Collection of information regarding user usage by websites
agencies may use web tracking to spy on individuals and solve crimes. Web analytics focuses more on the performance of a website as a whole. Web tracking will
Web_tracking
Open-source web analytics software
Plausible Analytics is an open-sourced web analytics software as a service (SaaS) platform, developed and hosted in the EU. It tracks visits to websites
Plausible_Analytics
"Requirements for Matomo On-Premise - On-Premise - Matomo Analytics Platform". Analytics Platform - Matomo. Retrieved 2023-11-28. "Release 5.11.0". 8
List of web analytics software
List_of_web_analytics_software
URL parameter used for tracking
were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL
UTM_parameters
American web portal
the original on December 21, 2012. Retrieved November 3, 2009. "Site Analytics". Archived from the original on January 24, 2016. Retrieved November 9
Yahoo
Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it
Open_Web_Analytics
Type of analytics
websites. This differs from embedded software and web analytics (also commonly known as product analytics). This integration typically provides contextual
Embedded_analytics
Study of behaviour of mobile website users
Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics
Mobile_web_analytics
support on December 24, 2016. Web analytics List of web analytics software Aaron Wall (2007-08-23). "Mint: Keep Your Analytics / Website Traffic..." Internetfinancialnews
Mint_(web_analytics_software)
Online marketing and Web analytics software
predictive analytics. Adobe Analytics (formerly Omniture), is a widely used tool for web analytics. The tool allows users to define tags embedded in web pages
Adobe_Experience_Cloud
Australian news website
third-party web analytics providers, Alexa Internet, news.com.au was the 12th most visited website in Australia in March 2022. On the web analytics platform
News.com.au
Method to track the viewing of a webpage
web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Web beacons
Web_beacon
Special type of web analytics
conversion funnel. Commonly, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his
Click_analytics
Systems and policies to maintain websites
customer service, social media, web content development, content strategy, user experience, information architecture, analytics, security, archiving, accessibility
Website_governance
Web analytics reporting tool
AWStats (Advanced Web Statistics) is an open source Web analytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media
AWStats
Branch of analytics
majority of Learning Analytics literature has started to adopt the aforementioned definition, the definition and aims of Learning Analytics are still contested
Learning_analytics
Provider of website rankings and analytics
development and data aggregation company specializing in mobile app and web analytics, web traffic, digital performance, SEO tools and generative engine optimization
Similarweb
Online advertising service
situated in Gatineau, Canada, that created web-analytics software. Microsoft has built a new product adCenter Analytics based on the acquired technology. In
Microsoft_Advertising
Hitbox was a popular web counter and web analytics product created by WebSideStory, until taken over by Omniture (subsequently taken over by Adobe), originally
Hitbox_(web_analytics)
Relative market adoption of web browsers
government's Digital Analytics Program (DAP) do not represent world-wide usage patterns. DAP uses raw data from a unified Google Analytics account. The following
Usage_share_of_web_browsers
Open source software web analytics system
Open Web Analytics List of web analytics software "Release 5.11.0". 8 June 2026. Retrieved 9 June 2026. "How do I pronounce Piwik? FAQ". Analytics Platform
Matomo_(software)
Topics referred to by the same term
Adobe Analytics, part of Adobe Experience Cloud Google Analytics, a web analytics service offered by Google Analytic (disambiguation) Prior Analytics, a
Analytics_(disambiguation)
Type of advertising
Pay-per-click Pop-up ad View-through rate Web analytics Web badge Briggs, Rex; Hollis, Nigel, Advertising on the Web: Is there Response Before Clickthrough
Web_banner
Discontinued web statistics analysis program
parameters List of web analytics software Muret, Paul (January 20, 2012). "The End of an Era for Urchin Software". Google Analytics. Archived from the
Urchin_(software)
Defunct American website
2016. Alexa.com Quantcast.com McGill University CMIS 530 Web Analytics Blog Web Analytics blog Granville, Vincent (February 9, 2012). "analyticbridge
Compete.com
Online customer service software
service software with chatbot, online chat, help desk software, and web analytics capabilities. LiveChat is used by over 76,000 companies. It was first
LiveChat
result of a specific marketing campaign. This is the Win-Loss analytics. Web analytics tools have existed since the early days of the internet and are
Win–loss_analytics
Data item stored in a browser by a website
Basic web browser configuration information has long been collected by web analytics services in an effort to accurately measure real human web traffic
HTTP_cookie
Open-source web analytics application for Unix-like operating systems
provide real-time analytics by continuously monitoring web server logs. Free and open-source software portal List of web analytics software "Release 1
GoAccess
Software for automating repetitive marketing tasks
(email, SMS, chatbot, and social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It
Marketing_automation
American web traffic analysis company (1996–2022)
became a purely analytics-focused company. On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics
Alexa_Internet
Online marketing and analytics business
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated
Omniture
Request to load a web page, tracked for web analytics
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request
Pageview
American software company
Software provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. In
HubSpot
Flow of data across the Web, the largest portion of Internet traffic
often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Web analytics is the measurement of the
Web_traffic
Web analytics service from Yandex
Метрика tr. Yandeks Metrika; stylised as Yandex.Metrica) is a free web analytics service offered by Yandex that tracks and reports website traffic. Yandex
Yandex.Metrica
Advertising and analytics platform
Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web analytics)
Google_Marketing_Platform
Customer analytics service
Woopra's real time analytics as a useful adjunct to Google Analytics. List of web analytics software "Customer Journey & Product Analytics Software Tool"
Woopra
Practice and strategies of increasing online visibility
also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure
Search_engine_optimization
Form of internet marketing
advertising agency. Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations
Search_engine_marketing
Software for analyzing log files of web servers
Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based
Web_log_analysis_software
Topics referred to by the same term
information exchange between communicating devices Session (web analytics), in web analytics, measuring a continuous period of browsing of a website by
Session
American web tracking and analytics company
New Relic, Inc. is an American web tracking and analytics company based in San Francisco. The company's cloud-based software allows websites and mobile
New_Relic
Business analytics company
a digital analytics service company that tracks user interactions with web and mobile applications. The platform provides product analytics capabilities
Mixpanel
American software company
14, 2007 "LivePerson To Acquire Web Analytics Startup NuConomy For $3 Million", TechCrunch, Jan 25, 2010 "Web analytics marketing co Amadesa acquired by
LivePerson
Behavior tracking for digital marketing
marketing departments, which needed to quickly deploy new campaigns and analytics tools. The proliferation of digital marketing technologies led to "tag
Tag_management_system
Practice in search engine optimization
achieve a higher rank in search engines which usually results in higher web traffic and, ideally, conversions. The downside of this practice is that
Keyword_research
Semantic analytics, also termed semantic relatedness, is the use of ontologies to analyze content in web resources. This field of research combines text
Semantic_analytics
Indian-born American academic
and a board member. He is known for his work on web advertising, social media, healthcare, analytics, and disruptive technologies. He is the Paul R. Anderson
Subodha_Kumar
American analytics company
Schnell, Joshua D. (2017). "Web of Science: The First Citation Index for Data Analytics and Scientometrics". Research Analytics. pp. 15–30. doi:10.1201/9781315155890-2
Clarivate
Massachusetts marketing automation software company, acquired by IBM in 2010
the individual product modules. Unica NetTracker was a web analytics application that processed web log files. Unica NetTracker was first released in 1996
Unica_Corporation
experience (quality of service analysis). Online video analytics differs from traditional television analytics because it can be measured using census-based methods
Online_video_analytics
American entrepreneur (born 1973)
software-as-a-service (SaaS) company. He was co-founder and CEO of Omniture, a web analytics company. James attended Brigham Young University into his senior year
Josh_James
Smarter Analytics Platform for Publishers WWWireFrame | Dash offers analytics tailor-made for online publishers GigaOM | Revolutionizing web publishing
Parse.ly
Answer to database query
the publisher's server and therefore leaving no record in standard web analytics systems. There are adaptive marketing strategies which can take into
Zero-click_result
Concept in online marketing and advertising
traditional analytics tools rely upon. Links shared through private messaging methods may not include referral tags and to an analytics tool, they can
Dark_social_media
Display of results from a search
A search engine results page (SERP) is a web page that is displayed by a search engine in response to a query by a user. The main component of a SERP
Search_engine_results_page
Topics referred to by the same term
web analytics company owned by Google Urchin (software), a series of web analytics developed by the Urchin Software Corporation (now Google Analytics)
Urchin
Link from another website (referrer) to that web resource (referent)
view of a given web resource (referent), a backlink is a hyperlink on another web resource (the referrer) that points to the referent. A web resource may
Backlink
Marketers and webmasters can track unique users in digital analytics tools, for example, Google Analytics. Measuring unique user data can be distorted by automatic
Unique_user
Practice of increasing online visibility
that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results
Local search engine optimisation
Local_search_engine_optimisation
American web analytics company
an alternative to Google Analytics for real-time data. Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that publishers could
Chartbeat
Software creating a unified customer database accessible to other systems
reduce redundant retargeting. Analytics and measurement: Centralized customer data provides a unified environment for analytics and performance measurement
Customer_data_platform
Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort
Web_audience_measurement
Internet marketing term in web traffic analysis
considered successful. Exit rate Landing page Landing page optimization Web analytics Conversion rate Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer;
Bounce_rate
Checking expected operations of a website
user monitoring Traceroute Web analytics Website audit Website tracking Amazon Downtime Cost $66,000 - Forbes Dotcom-tools - Web page performance test Dotcom-monitoring
Website_monitoring
marketing and Web analytics solutions by Adobe Inc. It includes a set of analytics, social, advertising, media optimization, targeting, Web experience management
List_of_Adobe_software
Type of performance-based marketing
Marketing communications : offline and online integration, engagement and analytics (Sixth ed.). London. p. 331. ISBN 9780749473419. Retrieved 3 October 2022
Affiliate_marketing
Web analytics company based in Portland, Oregon
their ad-hoc analytics application. In 2016, Webtrends announced the release of a new analytics product, Webtrends Infinity Analytics; a year later,
Webtrends
Business intelligence suite
IBM Cognos Analytics (aka Cognos Analytics, formerly known as IBM Cognos Analytics with Watson and IBM Cognos Business Intelligence) is a web-based integrated
IBM_Cognos_Analytics
German company
AI-enabled marketing intelligence. The Webtrekk Customer Analytics suite includes user-centric analytics, personalized product recommendations, customer intelligence
Webtrekk
Data collection method
software engineering, and advertising. Email tracking, link tracking, web analytics, and user research are also related concepts and applications of click
Click_tracking
Concept in computing
advocates. Basic web browser configuration information has long been collected by web analytics services in an effort to measure real human web traffic and
Device_fingerprint
Tool for converting data into reports and dashboards
Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016. In June 2019, Google acquired data analytics company
Data_Studio
Topics referred to by the same term
refer to: Hitbox, virtual collision detection tool Hitbox (web analytics), web analytics software Hitbox.tv, defunct video streaming service Hitbox,
Hitbox_(disambiguation)
US-based financial technology company
for €75 million. In April 2024, Clearwater Analytics agreed to purchase a set of risk and performance analytics solutions from Wilshire Advisors, a global
Clearwater_Analytics
Performance metric for success of an internet product
web analytics such as in web apps, in commerce such as in online banking and in academia, such as in user behavior analytics and predictive analytics
Active_users
as Google Analytics. Analog can operate on an individual or web-farm basis from a single process, requiring no modification of web page or web script code
Analog_(program)
Online astronomical exoplanet catalog and data service
Trans-Atlantic Exoplanet Survey and KELT. According to third-party web analytics provider SimilarWeb, the company's website has over 130,000 visits per month,
NASA_Exoplanet_Archive
WebSideStory, Inc. (later Visual Sciences), was founded by Blaise Barrelet in 1996 as web analytics tool and link directory; its products were Hitbox
WebSideStory
Behavioral analytics is a recent[when?] advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms
Behavioral_analytics
into its IBM Customer Experience Analytics offering, combining it with web analytics and multi-channel journey analytics. In April 2019 IBM announced the
Tealeaf
U.S. social search and analytics company
customized alerts and daily activity digests. Topsy Pro Analytics was a version of the Topsy Pro Analytics product for government agencies. The intended purpose
Topsy_Labs
Web log analysis software
900% higher than the data produced by JavaScript-based web statistics such as Google Analytics or StatCounter. Reported hits are too high for download
Webalizer
Topics referred to by the same term
algorithm, an optimization technique in computer science Google Analytics, a web analytics service provided by Google Gallium (symbol Ga), a chemical element
GA
Product discovery and reviews platform
discovery and reviews platform for consumers. Influenster uses social media analytics to measure its users’ influence on social media. Influenster launched
Influenster
HitDynamics is a provider of web analytics software allowing website owners to track the traffic to their sites and ascertain which traffic sources deliver
HitDynamics
Form of advertising that uses the Internet
Hacker News, Reddit and tech-savvy audiences block Google Analytics". Plausible Analytics. Retrieved 31 August 2021. "Google ads agency account". Mega
Online_advertising
News aggregator in India
round. In October 2015, Inshorts acquired Betaglide, a Bangalore-based web analytics startup for tracking app retention. In 2020, Inshorts launched Public
Inshorts
Algorithm used by Google Search to rank web pages
algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank
PageRank
Ability to replay a journey on a website or application
on websites. Some solutions augment the session replay with advanced analytics that can identify segments of customers that are struggling to use the
Session_replay
Mobile analytics provider
mobile web analytics provider based in Seattle, Washington. The company processes pre-existing data to provide historic and predictive analytics. Medio
Medio_(company)
Marketing technology application
office. Several vendors provide attitudinal analytics solutions as stand-alone offerings. Leading web analytics players are also providing partner integration
Attitudinal_analytics
Percentage of views on a certain web page that made a desired click
to view the commercials. While marketers want to know the reaction of the web visitor, with current technology it is nearly impossible to quantify the
Click-through_rate
Mobile browser-based World Wide Web services
most web sites to enhance the user experience, facilitating the validation of data entered by the page visitor, etc. This also results in web analytics tools
Mobile_web
Relevance for a specific subject area or industry of a website
by search engines, trying to assess domain authority through automated analytic algorithms. The relevance of domain authority on website-listing in the
Domain_authority
WEB ANALYTICS
WEB ANALYTICS
Surname or Lastname
English
English : variant spelling of Way.Dutch : variant of Wei.
Boy/Male
Indian
Web, Cobweb, Spider web
Girl/Female
Hindu, Indian
Wet
Female
English
Short form of English Deborah, DEB means "bee."
Boy/Male
English American
West meadow.English surname Westley.
Boy/Male
Arabic, Muslim
Web; Cobweb; Spider Web
Boy/Male
Australian, British, English
Weaver
Surname or Lastname
English and Scottish
English and Scottish : occupational name for a weaver, early Middle English webbe, from Old English webba (a primary derivative of wefan ‘to weave’; compare Weaver 1). This word survived into Middle English long enough to give rise to the surname, but was already obsolescent as an agent noun; hence the secondary forms with the agent suffixes -er and -ster.Americanized form of various Ashkenazic Jewish cognates, including Weber and Weberman.Richard Webb, a Lowland Scot, was an admitted freeman of Boston in 1632, and in 1635 was one of the first settlers of Hartford, CT.
Girl/Female
Tamil
Wet
Boy/Male
Indian
Net; Spiders Web
Girl/Female
Bengali, Indian
Wet
Male
English
Pet form of English Jacob, JEB means "supplanter."Â
Surname or Lastname
Chinese
Chinese : there are two sources for this character for Wen, which also means ‘warm’. One is a territory named Wen, and the other an area named Wenyi. Descendants of rulers of these areas adopted Wen as their surname.Chinese : from a character that also means ‘literature’. Its origin, however, is from the given name of an ancient personage called Wen.Chinese : from a character that also means ‘hear’. During the Spring and Autumn period (722–481 bc), in the state of Lu there existed a man who has a supplementary name, Wenren. His descendants adopted the first character of his name, Wen, as their surname.English : unexplained.
Girl/Female
Indian
Wet
Girl/Female
Tamil
Aardra | ஆரà¯à®¤à¯à®°à®¾
Wet
Aardra | ஆரà¯à®¤à¯à®°à®¾
Boy/Male
Hebrew American
Abbreviation of Zebedee or Zebediah. Portion of the lord, gift from God.
Boy/Male
Arabic, Muslim
Spider Web; Cobweb
Boy/Male
Muslim
Web, Cobweb, Spider web
Male
Egyptian
, Ra-ma-neb.
Girl/Female
Hindu
Wet
WEB ANALYTICS
WEB ANALYTICS
Boy/Male
Spanish American Biblical Latin
Long haired.
Boy/Male
Tamil
Sarvayagyodhipa | ஸரà¯à®µà®¯à®œà¯à®žà¯‹à®¤à¯€à®ªà®¾
Lord of all sacrificial offerings
Female
African
thankful.
Girl/Female
Hindu, Indian
A Star
Girl/Female
Hindu, Indian, Sanskrit, Tamil
The Mother
Boy/Male
Tamil
Thoughtful, Devoted
Girl/Female
Hindu, Indian
Prayer of Sai Baba
Boy/Male
Hindu, Indian
True
Girl/Female
Biblical
Ambush of the mouth.
Boy/Male
Hindu, Indian
Proud; Garv
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
superl.
Very damp; rainy; as, wet weather; a wet season.
v. t.
To fill or moisten with water or other liquid; to sprinkle; to cause to have water or other fluid adherent to the surface; to dip or soak in a liquid; as, to wet a sponge; to wet the hands; to wet cloth.
a.
Having the feet, or the shoes on the feet, wet.
a.
Of or pertaining to a web or webs; like a web; filled or covered with webs.
v. t.
To unite or surround with a web, or as if with a web; to envelop; to entangle.
imp. & p. p.
of Wet
imp. & p. p.
of Web
a.
Having the fingers united by a web for a considerable part of their length.
n.
Any web-footed bird.
superl.
Containing, or consisting of, water or other liquid; moist; soaked with a liquid; having water or other liquid upon the surface; as, wet land; a wet cloth; a wet table.
a.
Of or pertaining to a web; hence, spinning webs; retiary.
p. pr. & vb. n.
of Web
a.
Having webbed feet; palmiped; as, a goose or a duck is a web-footed fowl.
n.
See Web, n., 8.
a.
Provided with a web.
a.
Having the toes united by a web for a considerable part of their length.
n.
A web; a thing woven.