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Search references for DIGITAL MARKETING. Phrases containing DIGITAL MARKETING
See searches and references containing DIGITAL MARKETING!DIGITAL MARKETING
Marketing of products or services using digital technologies or digital tools
Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms
Digital_marketing
Form of marketing focused on creating content for a targeted audience online
found content marketing opportunities through email. E-commerce adaptations and digital distribution became the foundation of marketing strategy. The
Content_marketing
Marketing method
Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to
Direct_digital_marketing
lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online
Artificial intelligence in marketing
Artificial_intelligence_in_marketing
Study and process of exploring, creating, and delivering value to customers
Database marketing Demand chain Digital marketing Email remarketing Family in advertising Guerrilla marketing History of marketing Internet marketing List
Marketing
Promotion of products or services on social media
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are
Social_media_marketing
Marketing channels and tools used together
Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels
Marketing_communications
Form of advertising that uses the Internet
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the
Online_advertising
Software for automating repetitive marketing tasks
preferences. Marketing automation platforms are also used to schedule campaigns and monitor customer engagement across multiple digital channels.[citation
Marketing_automation
American search engine metrics company
community — Standing with Ukraine". LinkedIn. "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq. March 2024. Retrieved July 8, 2025
Semrush
Centralized channel distribution in digital marketing system used by SaaS products
A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products. It combines
Digital_marketing_system
Model for businesses
into digital marketing aspect. Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'
Marketing_mix
Type of social media marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers
Influencer_marketing
A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system
Digital_marketing_engineer
Promotion of a product or service
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand
Promotion_(marketing)
Marketing term
complete picture of marketing performance. Return on ad spend (ROAS) tracks the direct revenue attributed to advertising spend through digital tracking and attribution
Marketing_effectiveness
Topics referred to by the same term
Internet Digital data, discrete data, usually represented using binary numbers Digital marketing, search engine and social media marketing Digital media
Digital
Quantifying marketing influence
data available through digital channels such as paid and organic search, display, and email marketing. The purpose of marketing attribution is to quantify
Attribution_(marketing)
American research and business intelligence firm
digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing,
L2_Inc
NBA viewership is related to its path to globalization and their digital marketing campaigns, which has allowed the NBA to expand their brand awareness
NBA_digital_marketing
Marketing on a worldwide scale
Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to
Global_marketing
American video game publisher and film distributor
the 2022 Summer Game Fest, Devolver hosted the "Devolver Digital Marketing Countdown to Marketing", hosted by "MechaSuda" (A Max Headroom style video of
Devolver_Digital
British online fast-fashion retailer
organisational capability models to assess the maturity of digital-marketing governance". Journal of Marketing Management. 26:3–4 (3–4): 187–196. doi:10.1080/02672571003612192
ASOS_plc
American music firm
Wright—while working at Warner Music Group—collaborated and initiated a digital marketing company in 2015. Sharing an office on the 28th floor of Atlantic Records
The_740_Project
Type of performance-based marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This
Affiliate_marketing
Marketing term
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers
Call_to_action_(marketing)
Electronic commerce marketing technique
digital experience, conversion marketing is generally considered a long-term strategic investment rather than a short-term fix. Conversion marketing strategies
Conversion_marketing
Digital marketing automation provider
Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000
Salesforce_Marketing_Cloud
Marketing agency
Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen. The agency creates digital marketing experiences based on technology
Vertic
American record label
City, the label operates under Create Music Group and focuses on digital marketing strategies, particularly on social media platforms like TikTok. Broke
Broke_Records
attempting to diversify away from print. The first purchase was digital marketing and data company Occam in 2010. The 80-staff firm was acquired for
Kin_+_Carta
Marketing strategy
creative director of the digital marketing agency IMA, wrote that the key point of differentiation between engagement marketing and other forms is that
Engagement_marketing
Type of marketing
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts
Referral_marketing
American rock singer (born 2002)
sites such as TikTok. Winter and Geese have also reportedly employed digital marketing agency Byword for narrative campaigns as well. In response to the
Cameron_Winter
American music and entertainment company
Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with
Primary_Wave
Advertising by lawyers (attorneys at law) and law firms
perceived benefits of digital marketing have grown. Practices such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click
Legal_advertising
Act of sending a commercial message using email
emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first
Email_marketing
Organizational efforts to increase sales
competitors cannot easily replicate. In recent years, digital technologies have significantly reshaped marketing strategy by enabling data driven decision making
Marketing_strategy
Marketing concept
on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending)
Return on marketing investment
Return_on_marketing_investment
Multi-channel online marketing technique
this, digital marketing has received more focus, and mobile marketing is one of the newest digital marketing channels under consideration. Digital marketing
Mobile_marketing
UK-based media, marketing and technology company
plc is a media, marketing and technology company listed on London's AIM market. The company provides services across digital marketing, social media, fan
Brave_Bison
Internet platform development company
Online-to-Offline services, and digital marketing. Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services
SK_Planet
One Digital is a European digital marketing agency, founded in 1997 by Dimitris K. Papoutsis and headquartered in Athens, providing online marketing strategies
Globe_One_Digital
Digital marketing event
Festival, known as the Online Marketing Rockstars Festival (OMR) is one of the world’s largest events for digital marketing and technology. Since its founding
OMR_Festival
Healthcare AI company
collections. Cured, acquired in 2024, provides CRM, patient engagement, and digital marketing tools for health systems. Story Health, acquired in 2025, delivers
Innovaccer
National industry
marketing, digital marketing involves strategies designed to engage consumers and drive brand conversation on various digital platforms. The digital marketing
E-commerce_in_Bangladesh
American information technology company
Retrieved October 26, 2017. www.ETCIO.com. "Cognizant to acquire digital marketing expert Netcentric - ET CIO". ETCIO.com. Archived from the original
Cognizant
Abel & Baker was a digital marketing agency that has since become a part of the group DigitasLBi, a part of the Publicis Groupe. Abel & Baker was formed
Abel_&_Baker
Eastline Digital (formerly Eastline Marketing) is a digital marketing agency based in the Middle East. It was one of the first companies in the MENA region
Eastline_Marketing
Practice and strategies of increasing online visibility
AI-assisted search interfaces. SEO is commonly used as part of a broader digital marketing strategy and involves optimizing technical infrastructure, content
Search_engine_optimization
Unconventional advertising strategy
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or
Guerrilla_marketing
Concept in digital marketing
information. CRO is widely used across digital platforms including websites, mobile applications, and online marketing campaigns. Online conversion rate optimization
Conversion_rate_optimization
era of digital marketing, the major online public relations tools for the public relations professionals and marketers such as content marketing, search
Online_public_relations
American technology company
Rustin Kretz. It is a U.S.-based technology and marketing services company that provides digital marketing, advertising, and technology solutions for businesses
Scorpion_(company)
Model of communicating discounts and other sales offers
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct
Direct_marketing
Advertising and analytics platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's
Google_Marketing_Platform
entertainment social media streaming services "Digital entertainment", largely a hard to define marketing term, rests upon entertainment technology and
Digital_entertainment
In marketing, a type of hierarchy of effects model
The AIDA marketing model was originally created by St Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create Desire
AIDA_(marketing)
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity
Social_video_marketing
Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry
Dmexco
Mobile marketing platform
Analytics. Digital marketing E-commerce Email marketing Marketing automation Mobile marketing Online marketing platform Real-time marketing Multichannel
Attentive_(company)
Execution of marketing mix plans
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase
Marketing_activation
Method of advertising
becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book "Permission Marketing: Turning Strangers Into Friends
Permission_marketing
Marketing strategy in which the product is marketed to the largest audience possible
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one
Mass_marketing
American marketing automation platform and email marketing service
management Digital marketing E-commerce Email marketing Marketing automation Mobile marketing Online marketing platform Real-time marketing Social media
Klaviyo
South Korean-Philippine entertainment company
entertainment marketing. The group's other areas of business include corporate and organizational culture enhancement, integrated BTL and digital marketing solutions
ShowBT_Entertainment
Marketing strategy using data analysis to deliver individualized messages and products
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies use data analysis and digital technology
Personalized_marketing
Sports betting media company
Gambling.com Group is a performance marketing and sports betting media company. The company provides digital marketing services for the online gambling industry
Gambling.com_Group
Answer to database query
conversion marketing than non-AI advertising. Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing
Zero-click_result
Mental perception of product or brand
In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation
Positioning_(marketing)
Form of advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain
Targeted_advertising
Swedish marketing company
Adtraction is a Swedish company in digital marketing, primarily partner marketing. The company was founded in 2007 by Simon Gustafson and Markus Bjernvall
Adtraction
Online education technology company
popular courses that people learn from Coursera were contact tracing, digital marketing, project management, Python programming, and social psychology. In
Coursera
B2B marketing strategy focused on key accounts
Account-based marketing (ABM), also known as key account marketing, is a business-to-business (B2B) marketing strategy in which companies focus resources
Account-based_marketing
U.S. ad exchange demand side platform
company that produces and services programmatic marketing automation with personalized real-time digital content. Headquartered in Ventura, California,
The_Trade_Desk
Making products available to customers
intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions
Distribution_(marketing)
American advertising company
services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies. FCB is one of IPG's
The Interpublic Group of Companies
The_Interpublic_Group_of_Companies
Number of times an audience is exposed to advertisement
decision. Digital marketing Reach (advertising) Marketing mix modeling Gross rating point Target rating point "Frequency | Universal Marketing Dictionary"
Frequency_(marketing)
Global marketing and technology services firm
Monks is a digital-first marketing, technology services and consulting company that connects content, data and digital media and technology services and
Monks_(media_company)
American company
print, mobile and digital marketing. VMG's current properties include a digital marketing agency, V Digital Services, a marketing technology company
Voice_Media_Group
American digital marketing and information services company
Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource
Advantage_Business_Marketing
American software company
submitted to the platform. In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software
HubSpot
South Korean marketing company
is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc
Cheil_Worldwide
American media company
Inc. (stylized in all caps as TEGNA) is an American broadcast, digital media and marketing services company headquartered in Tysons, Virginia, and a wholly
Tegna_Inc.
Form of internet marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Search_engine_marketing
relevant to a searcher’s query as stated by Digital.gov part of the U.S. General Services Administration. Marketing related decisions are no longer guided
Marketing_experimentation
Controversial marketing strategy
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale
Multi-level_marketing
British condom brand
March 2018. Fu, Ru; Li, Xihong. "Durex's New Media Marketing Strategy Analysis". digital marketing. Archived from the original on 11 August 2021. Retrieved
Durex
Advertising model
Performance marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable
Performance-based_advertising
American film production company
Effort Productions, Inc. is an American film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey
Maximum_Effort
Type of advertising
Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413. Robinson et al (2007) 'Marketing communications using digital media
Digital_display_advertising
American advertising theorist (born 1964)
L2's Digital IQ Index results, ranking over 2,500 global brands across numerous dimensions including e-commerce, social media, and digital marketing. Galloway
Scott_Galloway_(professor)
Indian businessman
has spoken on various topics related to entrepreneurship, digital marketing and marketing automation. He has also penned articles on how to build good
Hareesh_Tibrewala
Digital marketing company
Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display
Adtech
Global Performance Marketing Agencies, Best Practices for Inclusive Design, B2B Marketing Agencies, and Digital Strategy firms for Digital Transformation
Primacy_(company)
information architecture, content management, business analysis, digital marketing, and technical communication. Content strategy has been described
Content_strategy
American businessman (born 1975)
family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications
Gary_Vaynerchuk
Topics referred to by the same term
offline. Digital influencer may also refer to: Internet celebrity Digital marketing Social media marketing Influencer Influencer marketing Virtual influencer
Digital_influencer
Canadian news company in Ontario
into five categories: Newspapers, Printing, Distribution, Digital Media, and Consumer Marketing. After September 15, 2023, the physical printing and distribution
Metroland_Media_Group
American software company
is a customer engagement platform used by businesses for multichannel marketing. Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and
Braze,_Inc.
travel, tourism, insurance
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travel, tourism, insurance