Search references for DIGITAL MARKETING. Phrases containing DIGITAL MARKETING
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Marketing of products or services using digital technologies or digital tools
Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms
Digital_marketing
Study and process of exploring, creating, and delivering value to customers
Database marketing Demand chain Digital marketing Email remarketing Family in advertising Guerrilla marketing History of marketing Internet marketing List
Marketing
Promotion of products or services on social media
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are
Social_media_marketing
Marketing channels and tools used together
Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels
Marketing_communications
Form of marketing focused on creating content for a targeted audience online
found content marketing opportunities through email. E-commerce adaptations and digital distribution became the foundation of marketing strategy. The
Content_marketing
Software for automating repetitive marketing tasks
monitor customer engagement across digital channels. There are four categories of marketing automation software: Marketing intelligence Uses tracking codes
Marketing_automation
Model for businesses
into digital marketing aspect. Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'
Marketing_mix
lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online
Artificial intelligence in marketing
Artificial_intelligence_in_marketing
Topics referred to by the same term
Internet Digital data, discrete data, usually represented using binary numbers Digital marketing, search engine and social media marketing Digital media
Digital
Type of social media marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers
Influencer_marketing
American search engine metrics company
community — Standing with Ukraine". LinkedIn. "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq. March 2024. Retrieved July 8, 2025
Semrush
A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system
Digital_marketing_engineer
Quantifying marketing influence
data available through digital channels such as paid and organic search, display, and email marketing. The purpose of marketing attribution is to quantify
Attribution_(marketing)
Form of advertising that uses the Internet
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the
Online_advertising
Promotion of a product or service
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand
Promotion_(marketing)
Marketing on a worldwide scale
Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to
Global_marketing
NBA viewership is related to its path to globalization and their digital marketing campaigns, which has allowed the NBA to expand their brand awareness
NBA_digital_marketing
Advertising by lawyers (attorneys at law) and law firms
perceived benefits of digital marketing have grown. Practices such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click
Legal_advertising
American music and entertainment company
Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with
Primary_Wave
Type of performance-based marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This
Affiliate_marketing
Centralized channel distribution in digital marketing system used by SaaS products
A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products. It combines
Digital_marketing_system
Marketing term
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers
Call_to_action_(marketing)
Act of sending a commercial message using email
emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first
Email_marketing
Electronic commerce marketing technique
digital experience, conversion marketing is generally considered a long-term strategic investment rather than a short-term fix. Conversion marketing strategies
Conversion_marketing
B2B marketing strategy focused on key accounts
Account-based marketing (ABM), also known as key account marketing, is a business-to-business (B2B) marketing strategy in which companies focus resources
Account-based_marketing
attempting to diversify away from print. The first purchase was digital marketing and data company Occam in 2010. The 80-staff firm was acquired for
Kin_+_Carta
Practical application of marketing in organizations
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods
Marketing_management
American technology company
Rustin Kretz. It is a U.S.-based technology and marketing services company that provides digital marketing, advertising, and technology solutions for businesses
Scorpion_(company)
Marketing strategy using data analysis to deliver individualized messages and products
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies use data analysis and digital technology
Personalized_marketing
Type of marketing
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts
Referral_marketing
Swedish marketing company
Adtraction is a Swedish company in digital marketing, primarily partner marketing. The company was founded in 2007 by Simon Gustafson and Markus Bjernvall
Adtraction
American research and business intelligence firm
digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing,
L2_Inc
Writing text for the purpose of advertising or marketing
or freelancers. Digital marketing agencies commonly include copywriters, either freelancers or in-house staff, who focus on digital communication. Sometimes
Copywriting
Digital marketing automation provider
Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000
Salesforce_Marketing_Cloud
Digital marketing agency in Colorado, USA
Fruition is a digital marketing agency based in Denver, Colorado. The company was founded by Brad Anderson. Fruition's Google Penalty Checker is a tool
Fruition (digital marketing agency)
Fruition_(digital_marketing_agency)
British online fast-fashion retailer
organisational capability models to assess the maturity of digital-marketing governance". Journal of Marketing Management. 26:3–4 (3–4): 187–196. doi:10.1080/02672571003612192
ASOS_plc
Unconventional advertising strategy
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or
Guerrilla_marketing
In marketing, a type of hierarchy of effects model
The AIDA marketing model was originally created by E. St. Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create
AIDA_(marketing)
Internet platform development company
Online-to-Offline services, and digital marketing. Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services
SK_Planet
Execution of marketing mix plans
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase
Marketing_activation
American record label
City, the label operates under Create Music Group and focuses on digital marketing strategies, particularly on social media platforms like TikTok. Broke
Broke_Records
entertainment social media streaming services "Digital entertainment", largely a hard to define marketing term, rests upon entertainment technology and
Digital_entertainment
Method of advertising
becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book "Permission Marketing: Turning Strangers Into Friends
Permission_marketing
Advertising and analytics platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's
Google_Marketing_Platform
Healthcare AI company
collections. Cured, acquired in 2024, provides CRM, patient engagement, and digital marketing tools for health systems. Story Health, acquired in 2025, delivers
Innovaccer
Swedish digital marketing company
Swedish digital marketing company headquartered in Solna, Stockholm County, and listed on Nasdaq Stockholm. The company provides digital marketing services
Eniro
American digital marketing and information services company
Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource
Advantage_Business_Marketing
Marketing method
Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to
Direct_digital_marketing
Marketing strategy
creative director of the digital marketing agency IMA, wrote that the key point of differentiation between engagement marketing and other forms is that
Engagement_marketing
Mobile marketing platform
include Klaviyo, Braze, and other marketing automation services. Digital marketing Online marketing platform Real-time marketing "Attentive, Shopify Team to
Attentive_(company)
Making products available to customers
intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions
Distribution_(marketing)
National industry
marketing, digital marketing involves strategies designed to engage consumers and drive brand conversation on various digital platforms. The digital marketing
E-commerce_in_Bangladesh
Model of communicating discounts and other sales offers
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct
Direct_marketing
Concept in digital marketing
information. CRO is widely used across digital platforms including websites, mobile applications, and online marketing campaigns. Online conversion rate optimization
Conversion_rate_optimization
Marketing term
complete picture of marketing performance. Return on ad spend (ROAS) tracks the direct revenue attributed to advertising spend through digital tracking and attribution
Marketing_effectiveness
Type of advertising
Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413. Robinson et al (2007) 'Marketing communications using digital media
Digital_display_advertising
Trade fair for digital marketing
Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry
Dmexco
Practice and strategies of increasing online visibility
AI-assisted search interfaces. SEO is commonly used as part of a broader digital marketing strategy and involves optimizing technical infrastructure, content
Search_engine_optimization
UK-based media, marketing and technology company
plc is a media, marketing and technology company listed on London's AIM market. The company provides services across digital marketing, social media, fan
Brave_Bison
American video game publisher and film distributor
the 2022 Summer Game Fest, Devolver hosted the "Devolver Digital Marketing Countdown to Marketing", hosted by "MechaSuda" (A Max Headroom style video of
Devolver_Digital
Sports betting media company
Gambling.com Group is a performance marketing and sports betting media company. The company provides digital marketing services for the online gambling industry
Gambling.com_Group
Marketing campaign
detailing the connection between the American rock band Geese and the digital marketing agency Chaotic Good Projects. Wired described the band's promotional
Geese_psy-op_allegations
Mental perception of product or brand
In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation
Positioning_(marketing)
Marketing concept
on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending)
Return on marketing investment
Return_on_marketing_investment
American e-commerce company
platform. CommerceHub provided software for dropshipping, marketplace, digital marketing, and delivery management, providing integration and fulfillment services
Rithum
Answer to database query
conversion marketing than non-AI advertising. Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing
Zero-click_result
Online graphic design platform
creators to generate static, video, and animated visual content for digital marketing and print media. The service was developed by DepositPhotos and launched
VistaCreate
Form of internet marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Search_engine_marketing
Multi-channel online marketing technique
this, digital marketing has received more focus, and mobile marketing is one of the newest digital marketing channels under consideration. Digital marketing
Mobile_marketing
Marketing model
the SOSTAC Guide to your Perfect Digital Marketing Plan (2020) and now the SOSTAC Guide to your Perfect Digital Marketing Plan 2025, (the AI Edition). SOSTAC
SOSTAC
optimization) and SEM (search engine marketing). Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella
Search_marketing
Marketing strategy in which the product is marketed to the largest audience possible
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one
Mass_marketing
Form of advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain
Targeted_advertising
One's unique set of traceable digital activities
Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested
Digital_footprint
American information technology company
Retrieved October 26, 2017. www.ETCIO.com. "Cognizant to acquire digital marketing expert Netcentric - ET CIO". ETCIO.com. Archived from the original
Cognizant
American marketing automation platform and email marketing service
management Digital marketing E-commerce Email marketing Marketing automation Mobile marketing Online marketing platform Real-time marketing Social media
Klaviyo
Highest ranking executive-level position focusing on marketing
performance metrics. Digital strategy manager Chief web officer McDonald, Malcolm. "The Post-Covid CMO in the Digital Age: The need for marketing planning is greater
Chief_marketing_officer
UK professional body
the Digital Marketing Institute, The CIMSPA Digital Marketing Hub was made to help people and organisations improve how they apply digital marketing tools
Chartered Institute for the Management of Sport and Physical Activity
Chartered_Institute_for_the_Management_of_Sport_and_Physical_Activity
Communication strategy
been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs
Drip_marketing
relevant to a searcher’s query as stated by Digital.gov part of the U.S. General Services Administration. Marketing related decisions are no longer guided
Marketing_experimentation
Topics referred to by the same term
offline. Digital influencer may also refer to: Internet celebrity Digital marketing Social media marketing Influencer Influencer marketing Virtual influencer
Digital_influencer
Controversial marketing strategy
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale
Multi-level_marketing
Highest-ranking officer over digital operations
management and marketing. The responsibilities of an organization's CDO are varied and still evolving as the future of a CIO for digital businesses. The
Chief_digital_officer
American company
print, mobile, and digital marketing. VMG's current properties include a digital marketing agency, V Digital Services, a marketing technology company
Voice_Media_Group
Overview of and topical guide to marketing
media Digital marketing (also known as Digital promotion E-commerce Email production Telemarketing Specialty catalogs AIDA (marketing) DAGMAR marketing Field
Outline_of_marketing
Organizational efforts to increase sales
competitors cannot easily replicate. In recent years, digital technologies have significantly reshaped marketing strategy by enabling data driven decision making
Marketing_strategy
Global marketing and technology services firm
Monks is a digital-first marketing, technology services and consulting company that connects content, data and digital media and technology services and
Monks_(media_company)
Optimization for app store visibility
Conversion". Advanced App Store Optimization. Leuwer, Regina: 231–233. "3 App Marketing Benefits of Being Featured in the App Store | Clutch.co". clutch.co. Retrieved
App_store_optimization
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity
Social_video_marketing
Digital marketing company
Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display
Adtech
Reduced sales when new product is announced
In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces
Cannibalization_(marketing)
British condom brand
March 2018. Fu, Ru; Li, Xihong. "Durex's New Media Marketing Strategy Analysis". digital marketing. Archived from the original on 11 August 2021. Retrieved
Durex
Form of corporate marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social
Cause_marketing
Marketing strategy for sporting products
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does
Sports_marketing
Advertising model
Performance marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable
Performance-based_advertising
American businessman (born 1975)
family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications
Gary_Vaynerchuk
Indian businessman
has spoken on various topics related to entrepreneurship, digital marketing and marketing automation. He has also penned articles on how to build good
Hareesh_Tibrewala
American software company
automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing. ActiveCampaign also utilizes AI to analyze
ActiveCampaign
Type of marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or
Word-of-mouth_marketing
New York City technology company
enterprise agentic marketing platform. It enables brands to deliver consistent, accurate information to customers anywhere in the digital world from one central
Yext
travel, tourism, insurance
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