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DIGITAL MARKETING

  • Digital marketing
  • Marketing of products or services using digital technologies or digital tools

    Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms

    Digital marketing

    Digital marketing

    Digital_marketing

  • Marketing
  • Study and process of exploring, creating, and delivering value to customers

    Database marketing Demand chain Digital marketing Email remarketing Family in advertising Guerrilla marketing History of marketing Internet marketing List

    Marketing

    Marketing

    Marketing

  • Social media marketing
  • Promotion of products or services on social media

    media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are

    Social media marketing

    Social media marketing

    Social_media_marketing

  • Marketing communications
  • Marketing channels and tools used together

    Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels

    Marketing communications

    Marketing_communications

  • Content marketing
  • Form of marketing focused on creating content for a targeted audience online

    found content marketing opportunities through email. E-commerce adaptations and digital distribution became the foundation of marketing strategy. The

    Content marketing

    Content marketing

    Content_marketing

  • Marketing automation
  • Software for automating repetitive marketing tasks

    monitor customer engagement across digital channels. There are four categories of marketing automation software: Marketing intelligence Uses tracking codes

    Marketing automation

    Marketing_automation

  • Marketing mix
  • Model for businesses

    into digital marketing aspect. Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'

    Marketing mix

    Marketing_mix

  • Artificial intelligence in marketing
  • lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online

    Artificial intelligence in marketing

    Artificial_intelligence_in_marketing

  • Digital
  • Topics referred to by the same term

    Internet Digital data, discrete data, usually represented using binary numbers Digital marketing, search engine and social media marketing Digital media

    Digital

    Digital

  • Influencer marketing
  • Type of social media marketing

    Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers

    Influencer marketing

    Influencer marketing

    Influencer_marketing

  • Semrush
  • American search engine metrics company

    community — Standing with Ukraine". LinkedIn. "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq. March 2024. Retrieved July 8, 2025

    Semrush

    Semrush

  • Digital marketing engineer
  • A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system

    Digital marketing engineer

    Digital_marketing_engineer

  • Attribution (marketing)
  • Quantifying marketing influence

    data available through digital channels such as paid and organic search, display, and email marketing. The purpose of marketing attribution is to quantify

    Attribution (marketing)

    Attribution_(marketing)

  • Online advertising
  • Form of advertising that uses the Internet

    advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the

    Online advertising

    Online_advertising

  • Promotion (marketing)
  • Promotion of a product or service

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand

    Promotion (marketing)

    Promotion_(marketing)

  • Global marketing
  • Marketing on a worldwide scale

    Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to

    Global marketing

    Global_marketing

  • NBA digital marketing
  • NBA viewership is related to its path to globalization and their digital marketing campaigns, which has allowed the NBA to expand their brand awareness

    NBA digital marketing

    NBA digital marketing

    NBA_digital_marketing

  • Legal advertising
  • Advertising by lawyers (attorneys at law) and law firms

    perceived benefits of digital marketing have grown. Practices such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click

    Legal advertising

    Legal_advertising

  • Primary Wave
  • American music and entertainment company

    Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with

    Primary Wave

    Primary_Wave

  • Affiliate marketing
  • Type of performance-based marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This

    Affiliate marketing

    Affiliate_marketing

  • Digital marketing system
  • Centralized channel distribution in digital marketing system used by SaaS products

    A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products. It combines

    Digital marketing system

    Digital_marketing_system

  • Call to action (marketing)
  • Marketing term

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers

    Call to action (marketing)

    Call_to_action_(marketing)

  • Email marketing
  • Act of sending a commercial message using email

    emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first

    Email marketing

    Email_marketing

  • Conversion marketing
  • Electronic commerce marketing technique

    digital experience, conversion marketing is generally considered a long-term strategic investment rather than a short-term fix. Conversion marketing strategies

    Conversion marketing

    Conversion_marketing

  • Account-based marketing
  • B2B marketing strategy focused on key accounts

    Account-based marketing (ABM), also known as key account marketing, is a business-to-business (B2B) marketing strategy in which companies focus resources

    Account-based marketing

    Account-based_marketing

  • Kin + Carta
  • attempting to diversify away from print. The first purchase was digital marketing and data company Occam in 2010. The 80-staff firm was acquired for

    Kin + Carta

    Kin_+_Carta

  • Marketing management
  • Practical application of marketing in organizations

    Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods

    Marketing management

    Marketing_management

  • Scorpion (company)
  • American technology company

    Rustin Kretz. It is a U.S.-based technology and marketing services company that provides digital marketing, advertising, and technology solutions for businesses

    Scorpion (company)

    Scorpion_(company)

  • Personalized marketing
  • Marketing strategy using data analysis to deliver individualized messages and products

    Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies use data analysis and digital technology

    Personalized marketing

    Personalized_marketing

  • Referral marketing
  • Type of marketing

    Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts

    Referral marketing

    Referral_marketing

  • Adtraction
  • Swedish marketing company

    Adtraction is a Swedish company in digital marketing, primarily partner marketing. The company was founded in 2007 by Simon Gustafson and Markus Bjernvall

    Adtraction

    Adtraction

  • L2 Inc
  • American research and business intelligence firm

    digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing,

    L2 Inc

    L2 Inc

    L2_Inc

  • Copywriting
  • Writing text for the purpose of advertising or marketing

    or freelancers. Digital marketing agencies commonly include copywriters, either freelancers or in-house staff, who focus on digital communication. Sometimes

    Copywriting

    Copywriting

    Copywriting

  • Salesforce Marketing Cloud
  • Digital marketing automation provider

    Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000

    Salesforce Marketing Cloud

    Salesforce Marketing Cloud

    Salesforce_Marketing_Cloud

  • Fruition (digital marketing agency)
  • Digital marketing agency in Colorado, USA

    Fruition is a digital marketing agency based in Denver, Colorado. The company was founded by Brad Anderson. Fruition's Google Penalty Checker is a tool

    Fruition (digital marketing agency)

    Fruition_(digital_marketing_agency)

  • ASOS plc
  • British online fast-fashion retailer

    organisational capability models to assess the maturity of digital-marketing governance". Journal of Marketing Management. 26:3–4 (3–4): 187–196. doi:10.1080/02672571003612192

    ASOS plc

    ASOS_plc

  • Guerrilla marketing
  • Unconventional advertising strategy

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or

    Guerrilla marketing

    Guerrilla marketing

    Guerrilla_marketing

  • AIDA (marketing)
  • In marketing, a type of hierarchy of effects model

    The AIDA marketing model was originally created by E. St. Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create

    AIDA (marketing)

    AIDA (marketing)

    AIDA_(marketing)

  • SK Planet
  • Internet platform development company

    Online-to-Offline services, and digital marketing. Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services

    SK Planet

    SK_Planet

  • Marketing activation
  • Execution of marketing mix plans

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase

    Marketing activation

    Marketing_activation

  • Broke Records
  • American record label

    City, the label operates under Create Music Group and focuses on digital marketing strategies, particularly on social media platforms like TikTok. Broke

    Broke Records

    Broke_Records

  • Digital entertainment
  • entertainment social media streaming services "Digital entertainment", largely a hard to define marketing term, rests upon entertainment technology and

    Digital entertainment

    Digital_entertainment

  • Permission marketing
  • Method of advertising

    becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book "Permission Marketing: Turning Strangers Into Friends

    Permission marketing

    Permission_marketing

  • Google Marketing Platform
  • Advertising and analytics platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's

    Google Marketing Platform

    Google Marketing Platform

    Google_Marketing_Platform

  • Innovaccer
  • Healthcare AI company

    collections. Cured, acquired in 2024, provides CRM, patient engagement, and digital marketing tools for health systems. Story Health, acquired in 2025, delivers

    Innovaccer

    Innovaccer

  • Eniro
  • Swedish digital marketing company

    Swedish digital marketing company headquartered in Solna, Stockholm County, and listed on Nasdaq Stockholm. The company provides digital marketing services

    Eniro

    Eniro

  • Advantage Business Marketing
  • American digital marketing and information services company

    Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource

    Advantage Business Marketing

    Advantage_Business_Marketing

  • Direct digital marketing
  • Marketing method

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to

    Direct digital marketing

    Direct_digital_marketing

  • Engagement marketing
  • Marketing strategy

    creative director of the digital marketing agency IMA, wrote that the key point of differentiation between engagement marketing and other forms is that

    Engagement marketing

    Engagement marketing

    Engagement_marketing

  • Attentive (company)
  • Mobile marketing platform

    include Klaviyo, Braze, and other marketing automation services. Digital marketing Online marketing platform Real-time marketing "Attentive, Shopify Team to

    Attentive (company)

    Attentive (company)

    Attentive_(company)

  • Distribution (marketing)
  • Making products available to customers

    intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions

    Distribution (marketing)

    Distribution (marketing)

    Distribution_(marketing)

  • E-commerce in Bangladesh
  • National industry

    marketing, digital marketing involves strategies designed to engage consumers and drive brand conversation on various digital platforms. The digital marketing

    E-commerce in Bangladesh

    E-commerce_in_Bangladesh

  • Direct marketing
  • Model of communicating discounts and other sales offers

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct

    Direct marketing

    Direct marketing

    Direct_marketing

  • Conversion rate optimization
  • Concept in digital marketing

    information. CRO is widely used across digital platforms including websites, mobile applications, and online marketing campaigns. Online conversion rate optimization

    Conversion rate optimization

    Conversion rate optimization

    Conversion_rate_optimization

  • Marketing effectiveness
  • Marketing term

    complete picture of marketing performance. Return on ad spend (ROAS) tracks the direct revenue attributed to advertising spend through digital tracking and attribution

    Marketing effectiveness

    Marketing_effectiveness

  • Digital display advertising
  • Type of advertising

    Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413. Robinson et al (2007) 'Marketing communications using digital media

    Digital display advertising

    Digital display advertising

    Digital_display_advertising

  • Dmexco
  • Trade fair for digital marketing

    Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry

    Dmexco

    Dmexco

  • Search engine optimization
  • Practice and strategies of increasing online visibility

    AI-assisted search interfaces. SEO is commonly used as part of a broader digital marketing strategy and involves optimizing technical infrastructure, content

    Search engine optimization

    Search_engine_optimization

  • Brave Bison
  • UK-based media, marketing and technology company

    plc is a media, marketing and technology company listed on London's AIM market. The company provides services across digital marketing, social media, fan

    Brave Bison

    Brave Bison

    Brave_Bison

  • Devolver Digital
  • American video game publisher and film distributor

    the 2022 Summer Game Fest, Devolver hosted the "Devolver Digital Marketing Countdown to Marketing", hosted by "MechaSuda" (A Max Headroom style video of

    Devolver Digital

    Devolver Digital

    Devolver_Digital

  • Gambling.com Group
  • Sports betting media company

    Gambling.com Group is a performance marketing and sports betting media company. The company provides digital marketing services for the online gambling industry

    Gambling.com Group

    Gambling.com_Group

  • Geese psy-op allegations
  • Marketing campaign

    detailing the connection between the American rock band Geese and the digital marketing agency Chaotic Good Projects. Wired described the band's promotional

    Geese psy-op allegations

    Geese psy-op allegations

    Geese_psy-op_allegations

  • Positioning (marketing)
  • Mental perception of product or brand

    In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation

    Positioning (marketing)

    Positioning_(marketing)

  • Return on marketing investment
  • Marketing concept

    on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending)

    Return on marketing investment

    Return_on_marketing_investment

  • Rithum
  • American e-commerce company

    platform. CommerceHub provided software for dropshipping, marketplace, digital marketing, and delivery management, providing integration and fulfillment services

    Rithum

    Rithum

  • Zero-click result
  • Answer to database query

    conversion marketing than non-AI advertising. Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing

    Zero-click result

    Zero-click result

    Zero-click_result

  • VistaCreate
  • Online graphic design platform

    creators to generate static, video, and animated visual content for digital marketing and print media. The service was developed by DepositPhotos and launched

    VistaCreate

    VistaCreate

    VistaCreate

  • Search engine marketing
  • Form of internet marketing

    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine

    Search engine marketing

    Search_engine_marketing

  • Mobile marketing
  • Multi-channel online marketing technique

    this, digital marketing has received more focus, and mobile marketing is one of the newest digital marketing channels under consideration. Digital marketing

    Mobile marketing

    Mobile_marketing

  • SOSTAC
  • Marketing model

    the SOSTAC Guide to your Perfect Digital Marketing Plan (2020) and now the SOSTAC Guide to your Perfect Digital Marketing Plan 2025, (the AI Edition). SOSTAC

    SOSTAC

    SOSTAC

  • Search marketing
  • optimization) and SEM (search engine marketing). Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella

    Search marketing

    Search_marketing

  • Mass marketing
  • Marketing strategy in which the product is marketed to the largest audience possible

    Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one

    Mass marketing

    Mass_marketing

  • Targeted advertising
  • Form of advertising

    Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain

    Targeted advertising

    Targeted advertising

    Targeted_advertising

  • Digital footprint
  • One's unique set of traceable digital activities

    Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested

    Digital footprint

    Digital footprint

    Digital_footprint

  • Cognizant
  • American information technology company

    Retrieved October 26, 2017. www.ETCIO.com. "Cognizant to acquire digital marketing expert Netcentric - ET CIO". ETCIO.com. Archived from the original

    Cognizant

    Cognizant

  • Klaviyo
  • American marketing automation platform and email marketing service

    management Digital marketing E-commerce Email marketing Marketing automation Mobile marketing Online marketing platform Real-time marketing Social media

    Klaviyo

    Klaviyo

    Klaviyo

  • Chief marketing officer
  • Highest ranking executive-level position focusing on marketing

    performance metrics. Digital strategy manager Chief web officer McDonald, Malcolm. "The Post-Covid CMO in the Digital Age: The need for marketing planning is greater

    Chief marketing officer

    Chief_marketing_officer

  • Chartered Institute for the Management of Sport and Physical Activity
  • UK professional body

    the Digital Marketing Institute, The CIMSPA Digital Marketing Hub was made to help people and organisations improve how they apply digital marketing tools

    Chartered Institute for the Management of Sport and Physical Activity

    Chartered_Institute_for_the_Management_of_Sport_and_Physical_Activity

  • Drip marketing
  • Communication strategy

    been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs

    Drip marketing

    Drip_marketing

  • Marketing experimentation
  • relevant to a searcher’s query as stated by Digital.gov part of the U.S. General Services Administration. Marketing related decisions are no longer guided

    Marketing experimentation

    Marketing_experimentation

  • Digital influencer
  • Topics referred to by the same term

    offline. Digital influencer may also refer to: Internet celebrity Digital marketing Social media marketing Influencer Influencer marketing Virtual influencer

    Digital influencer

    Digital_influencer

  • Multi-level marketing
  • Controversial marketing strategy

    Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale

    Multi-level marketing

    Multi-level_marketing

  • Chief digital officer
  • Highest-ranking officer over digital operations

    management and marketing. The responsibilities of an organization's CDO are varied and still evolving as the future of a CIO for digital businesses. The

    Chief digital officer

    Chief_digital_officer

  • Voice Media Group
  • American company

    print, mobile, and digital marketing. VMG's current properties include a digital marketing agency, V Digital Services, a marketing technology company

    Voice Media Group

    Voice_Media_Group

  • Outline of marketing
  • Overview of and topical guide to marketing

    media Digital marketing (also known as Digital promotion E-commerce Email production Telemarketing Specialty catalogs AIDA (marketing) DAGMAR marketing Field

    Outline of marketing

    Outline of marketing

    Outline_of_marketing

  • Marketing strategy
  • Organizational efforts to increase sales

    competitors cannot easily replicate. In recent years, digital technologies have significantly reshaped marketing strategy by enabling data driven decision making

    Marketing strategy

    Marketing_strategy

  • Monks (media company)
  • Global marketing and technology services firm

    Monks is a digital-first marketing, technology services and consulting company that connects content, data and digital media and technology services and

    Monks (media company)

    Monks_(media_company)

  • App store optimization
  • Optimization for app store visibility

    Conversion". Advanced App Store Optimization. Leuwer, Regina: 231–233. "3 App Marketing Benefits of Being Featured in the App Store | Clutch.co". clutch.co. Retrieved

    App store optimization

    App_store_optimization

  • Social video marketing
  • Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity

    Social video marketing

    Social_video_marketing

  • Adtech
  • Digital marketing company

    Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display

    Adtech

    Adtech

  • Cannibalization (marketing)
  • Reduced sales when new product is announced

    In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces

    Cannibalization (marketing)

    Cannibalization_(marketing)

  • Durex
  • British condom brand

    March 2018. Fu, Ru; Li, Xihong. "Durex's New Media Marketing Strategy Analysis". digital marketing. Archived from the original on 11 August 2021. Retrieved

    Durex

    Durex

    Durex

  • Cause marketing
  • Form of corporate marketing

    Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social

    Cause marketing

    Cause_marketing

  • Sports marketing
  • Marketing strategy for sporting products

    Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does

    Sports marketing

    Sports marketing

    Sports_marketing

  • Performance-based advertising
  • Advertising model

    Performance marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable

    Performance-based advertising

    Performance-based_advertising

  • Gary Vaynerchuk
  • American businessman (born 1975)

    family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications

    Gary Vaynerchuk

    Gary Vaynerchuk

    Gary_Vaynerchuk

  • Hareesh Tibrewala
  • Indian businessman

    has spoken on various topics related to entrepreneurship, digital marketing and marketing automation. He has also penned articles on how to build good

    Hareesh Tibrewala

    Hareesh Tibrewala

    Hareesh_Tibrewala

  • ActiveCampaign
  • American software company

    automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing. ActiveCampaign also utilizes AI to analyze

    ActiveCampaign

    ActiveCampaign

  • Word-of-mouth marketing
  • Type of marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or

    Word-of-mouth marketing

    Word-of-mouth_marketing

  • Yext
  • New York City technology company

    enterprise agentic marketing platform. It enables brands to deliver consistent, accurate information to customers anywhere in the digital world from one central

    Yext

    Yext

    Yext

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DIGITAL MARKETING

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DIGITAL MARKETING