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Coca-Cola marketing campaign
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle
Share_a_Coke
Diet cola brand
Diet Coke, also branded as Coca-Cola Light or Diet Coca-Cola, is a sugar-free and low-calorie diet soda produced and distributed by the Coca-Cola Company
Diet_Coke
tastes good 2004 – Coca-Cola...Real. 2007 – The Coke side of life 2010 – Open Happiness 2011 – Share a Coke 2016 – Real Taste. Uplifting Refreshment 2016
List_of_Coca-Cola_slogans
1985 reformulation of Coca-Cola
April 1985. It was renamed Coke II in 1990 and was discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola
New_Coke
Cola soft drink
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories
Coca-Cola
Diet soda cola soft drink
known as Coke Zero, is a diet soda produced by the Coca-Cola Company. The drink was introduced in 2005 as Coca-Cola Zero, designed to be a no-calorie
Coca-Cola_Zero_Sugar
Consumer awareness among household
encourage others to seek out 'Share a Coke' for themselves". Within days celebrities and others with no connection to Coke were spreading the concept across
Brand_awareness
English media personality
advertisements for Coca-Cola in the UK promoting their 'Share a Coke' range. JLS founded "The JLS Foundation", a foundation that sets out to raise money for 6 different
Aston_Merrygold
American visual artist
Knowledge Bennett is a Los Angeles–based visual artist known for his signature style that fuses pop art with contemporary and historical imagery. His
Knowledge_Bennett
Coca-Cola Company's recipe for Coca-Cola syrup
formula" policy is more of a marketing strategy than an actual trade secret: any competitor in possession of the genuine Coke recipe would be unable to
Coca-Cola_formula
Brand of carbonated drinks
February 16, 2022. Retrieved March 11, 2012. Snyder, Benjamin (March 3, 2015). "Coke pulls Fanta ad over Nazi controversy". Fortune. Retrieved March 9, 2015.
Fanta
Headroom Move to the Beat My Coke Rewards MyCoke Once Upon a Wheel Open Happiness Pepsi Invaders The Polar Bears Share a Coke List of Coca-Cola slogans
List of promotional campaigns by Coca-Cola
List_of_promotional_campaigns_by_Coca-Cola
1971 single by The New Seekers
like to buy the world a Coke" on a napkin and shared it with Cook and Roger Greenaway.[citation needed] The melody was derived from a previous song by Cook
I'd Like to Teach the World to Sing (In Perfect Harmony)
I'd_Like_to_Teach_the_World_to_Sing_(In_Perfect_Harmony)
Eruption caused by mixing Diet Coke with Mentos
A soda geyser is a physical reaction between a carbonated beverage, usually Diet Coke, and Mentos mints that causes the beverage to be expelled from its
Soda_geyser
Score a Score worked with Fitzco//Mccann on Coca-Cola's Share a Coke campaign to create over 1000 unique songs based on names printed on bottles of Coke. The
Score_a_Score
Vanilla-flavored cola
known) as Vanilla Coke, is a vanilla-flavored version of Coca-Cola, a cola soft drink, produced by The Coca-Cola Company since 2002. A no-calorie version
Coca-Cola_Vanilla
Coca-Cola variant
remained a popular variety all the way until 2018, when the drink was discontinued as part of Diet Coke's relaunch in favor of Diet Coke Ginger Lime, a variant
Coca-Cola_Lime
Cherry-flavored cola soft drink
Coca-Cola Cherry, also referred to by its original name Cherry Coke, is a cherry-flavored version of Coca-Cola. It is produced and distributed by the Coca-Cola
Coca-Cola_Cherry
Colorless variant of Coca-Cola
Clear is a colorless variant of the soft drink Coca-Cola. Without the normal caramel ingredient, Coca-Cola Clear has none of the typical dark Coke color
Coca-Cola_Clear
Brand of bottled water
a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. As of 2015, it held a 19.4% share of
Ciel_(drink)
Diet version of Coca-Cola produced in Japan
29 June 2019. Retrieved 22 February 2019. Taylor, Kate (25 April 2017). "Coke is now adding fiber to drinks to try and convince people to buy soda again"
Coca-Cola_Fiber+
Caffeine-free version of Coca-Cola introduced in 1983
cans and Freestyle machines. It also includes Caffeine Free Diet Coke, based on Diet Coke, and Coca-Cola Zero Sugar Caffeine Free, based on Coca-Cola Zero
Caffeine-Free_Coca-Cola
Online chat game
MyCoke (formerly known as Coke Music) was a website used for marketing the Coca-Cola brand and products. It was created in January 2002 by Studiocom (Now
MyCoke
Diet cola brand
Tab's popularity declined after the Coca-Cola company's launch of Diet Coke in 1982. Coca-Cola continued to produce Tab in the United States, though
Tab_(drink)
Nickname for a clear variant of Coca-Cola from the 1940s
White Coke (Russian: Бесцветная кока-кола, romanized: Bestsvetnaya koka-kola, lit. 'colorless Coca-Cola') was a clear variant of Coca-Cola produced in
White_Coke
Soft drink brand
Coca-Cola Lemon, including its variants Diet Coke with Lemon and Coca-Cola Zero Sugar Lemon, are lemon-flavored cola soft drinks produced and distributed
Coca-Cola_Lemon
Coffee-flavored cola soft drink
"Coca-Cola thinks Americans are finally ready for Coke with coffee". CNN. Retrieved 19 September 2023. "Introducing A First Sip of Coca‑Cola with Coffee Ahead
Coca-Cola_with_Coffee
American actress and singer (born 1992)
creative director Nicolas Ghesquière, and participated in Coca-Cola's "Share a Coke and a Song" campaign, whose associated promotional Instagram post became
Selena_Gomez
Soft drink
Peppo, and stylized as mr P!BB (stylized as Mr. PiBB from 1972 to 1991), is a soft drink created and marketed by the Coca-Cola Company. The brand competed
Mr._Pibb
a caffeine free version of Coca-Cola introduced in 1983 Caffeine-Free Diet Coke/Coca-Cola light – diet Coke with no caffeine Caffeine-Free New Coke –
List_of_Coca-Cola_brands
Cola-flavored beverage
Coca-Cola C2 was a cola-flavored beverage produced from 2004 to 2007 in response to the low-carbohydrate diet trend. This Coke product was marketed as
Coca-Cola_C2
Short form Chinese video social media platform ( discontinued in 2018)
the Wayback Machine, Forbes, June 10, 2016. Retrieved June 20, 2016. "Share a Coke: Turning Lyrics into Language". Shorty Awards. Archived from the original
Musical.ly
American multinational beverage corporation
Entertainment, with CPE holding a stake in the company. Coca-Cola sold Columbia to Sony for $1.5 billion in 1989. In 1986, Coke sold off two assets, namely
The_Coca-Cola_Company
Mexican mineral water brand
(August 5, 2019). "Cult-Favorite Topo Chico Breaks Out of Texas With Help From Coke". Bloomberg Businessweek. Archived from the original on November 5, 2019
Topo_Chico
Bottled water company
27 January 2020. Retrieved 27 January 2020. Esterl, Mike (2015-11-18). "Coke Launches Carbonated Smartwater In Expanded Sparkling Water Push". Wall Street
Glaceau_Smartwater
Beverage by the Coca-Cola Company
mezzo mix) is a product of The Coca-Cola Company, first introduced in West Germany in 1973. It is a mixture of orange soda and cola, a beverage popular
Mezzo_Mix
Soft drink
Canadian versions had a plastic resealable cap on a glass bottle that resembled the classic Coke bottle, where the French/Czech version was a bottle shape formed
Coca-Cola_BlāK
British coffeehouse company
"How Does Costa Coffee Plan to Stage a Turnaround in China? Asia-Pacific General Manager and China Retail Head Share Their Insights". 小食代. Retrieved 1 February
Costa_Coffee
Lemon-lime soft drink
2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks. In 2006, a new Sprite
Sprite_(drink)
Drink made from Pepsi and milk
in 2020 after a tweet using the term went viral. It was later the subject of a viral Pepsi advert in 2022. A similar drink, milk coke was discussed on
Pilk
American singer
releasing first full album "Way We Live". Recently, Kayla won out of the Share a Coke and Song Superstar Tour competition and performed the National Anthem
Kayla_Watson
Scottish carbonated soft drink
through", which see a number of people drinking Irn-Bru to get through tough situations. In response to the Coca-Cola 'Share a Coke' campaign, Barr decided
Irn-Bru
Root beer brand
Frank Wright in 1922, creating the A&W brand and inspiring a chain of A&W Restaurants founded that year. Originally, A&W Root Beer sold for five cents (equivalent
A&W_Root_Beer
Variation of Coca-Cola
changing lifestyles. The flavor will remain in Coke Freestyle machines. In February 2026, Coca-Cola announced that a similar drink, Coca-Cola Cherry Float, would
Coca-Cola_Cherry_Vanilla
Mineral sports drinks
and was first marketed in 1983 in Japan as a grapefruit-flavored sports drink, in response to Pocari Sweat, a brand of sports drink that debuted in 1980
Aquarius_(drink)
Fruit juice brand
Retrieved 30 September 2019. beveragedaily.com. "SAB Miller sells Appletiser to Coke in $260m deal as firms ink Africa bottling mega merger". beveragedaily.com
Appletiser
Soft drink
Coca-Cola the first of the two rival US soft drink global brands (Coke and Pepsi) to launch a clear cola in Europe. In early February that year, The Coca-Cola
Tab_Clear
Drink manufacturer
of fruit juice blends and enhanced waters. It also confirmed a strategy shift from Coke's long-time practice of developing new products in house in favor
Fuze_Beverage
Indian brand of cola
sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. The Chauhan brothers
Thums_Up
Online content created by users
instance, the "Share a Coke" by Coca-Cola campaign in which customers uploaded images of themselves with bottles to social media attributed to a two percent
User-generated_content
Touch screen soda fountain
2025-09-14. "Cruising with Coca-Cola Freestyle: Royal Caribbean and Coke Make a Perfect Blend for Cruisers". www.royalcaribbeanpresscenter.com. Retrieved
Coca-Cola_Freestyle
Branded diet citrus soft drink
January 6, 2022. Valinsky, Jordan (January 6, 2022). "One of Coke's most-popular sodas is becoming a boozy beverage". CNN. Retrieved January 6, 2022. Selatan
Fresca
India based carbonated soft drink brand
January 2023). "Gold Spot – The Uncola Which Had A Zing". Onlykutts. Retrieved 7 December 2023. "Coke uncorks war of words with partner". Reading Eagle
Gold_Spot
American beverage bottler
distributes Coca-Cola products along with other beverages, distributing to a market of 65 million people in 14 states. Coca-Cola Consolidated is based
Coca-Cola_Consolidated
Carbonated soft drink sold in Italy from 1969 to 2009
Beverly is a carbonated soft drink marketed as a non-alcoholic apéritif, that was produced by The Coca-Cola Company for the Italian market, introduced
Beverly_(drink)
Japanese soft drink
Ambasa (アンバサ) is a milk-based soft drink sold by the Coca-Cola Company. It was introduced in Japan 1982, and into South Korea in 1984. Variants of this
Ambasa
Lemon-lime soda
Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally
Citra_(drink)
Criticisms of Coca-Cola products
workers' low wages significantly, and share information on who controls their pension fund. As a result of Coke's economic support of white South Africa
Criticism_of_Coca-Cola
Coca-Cola Company subsidiary
by Bikoff, employees, and small investors. Rapper 50 Cent obtained a minority share of the company as part of an endorsement deal in the company. Thirty
Energy_Brands
Australian soft drink company
Sons. ISBN 9780730312796. "Coke's European owners sell Aussie drink brands Kirks, Mount Franklin, Deep Spring to US giant Coke; prices rise". The Australian
Kirks
Fruit juice-flavored soft drink
subsequent years. Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. It took Foster over a year to develop the ideal formula
Hi-C
Bottled water brand sold in Hong Kong
Bonaqua is a mineralized bottled water brand sold in Hong Kong and Mongolia owned by The Coca-Cola Company and Swire Coca-Cola HK. It is one of the many
Bonaqua
Fruit-flavored drink made by the Coca Cola Company
States and Canada, which carry the drink to this day. Fruitopia was a pet project of Coke's former marketing chief, Sergio Zyman. The company spent an initial
Fruitopia
Variant of Diet Coke
Diet Coke Plus, also marketed as Coca-Cola Light Plus, was a formulation of Diet Coke fortified with vitamins and minerals. It was sweetened with a blend
Diet_Coke_Plus
Brand of citrus-flavored soft drink
as it was developed to converge with Mello Yello as a means of slowing Mountain Dew growth. Coke's attempts to draw users away with divergent products
Surge_(drink)
Limited-edition Coca-Cola flavors
described by the company as a combination of the "timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach". Coca‑Cola
Coca-Cola_Creations
British multinational bottling company
Europe merger". Financial Times. 6 August 2015. Retrieved 3 March 2025. "Coke Bottler's Merger Might Lose Tax Gain to Inversion Rules". Accounting Today
Coca-Cola Europacific Partners
Coca-Cola_Europacific_Partners
Soft drink
Colombia by the Coca-Cola Company under the name of Quatro. Hesse, Stephen. "Coke's New Drink Battles 'Dew'", On Marketing column, The Atlanta Constitution
Mello_Yello
Soft drink
cans, and individual bottles. Inca Kola also sells a diet version. In 1995, Coca-Cola held a 32% share of the Peruvian soft drink market, while Inca Kola
Inca_Kola
Soft drink by PepsiCo
market share. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once the Cold War ended. In 1972, PepsiCo struck a barter
Pepsi
Fictional character
2022. Elliott, Stuart (July 7, 1993). "THE MEDIA BUSINESS: Advertising; Coke takes a bearish approach to its new winter campaign". The New York Times. ISSN 0362-4331
Coca-Cola_polar_bears
Brand of juice pouches
original on 15 March 2023. Retrieved 15 March 2023. "European clearance for Coke Enterprises". The New York Times. Bloomberg News. 25 February 1997. ProQuest 2237350193
Capri-Sun
Sports drink brand
It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%. All Sport is a competitor marketed
Powerade
Consumer loyalty program of The Coca-Cola Company
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola
My_Coke_Rewards
Root beer manufactured by The Coca-Cola Company
2011-08-16. Retrieved 2011-07-13. "Barq's® Spiced Cherry | Coca-Cola Canada". Coke Canada. Archived from the original on 2021-03-03. Retrieved 2021-03-26. "Barq's
Barq's
Bottled water brand
production of bottles, and transportation costs. In the summer of 2019, Coke announced that Dasani would become available in aluminum cans. This new line
Dasani
American culture globalization through products
Nazis recognized Coke to be a "Jewish-American" drink. In response, the regime only allowed Coke in the country if it displayed a swastika on the bottle
Cocacolonization
Soft drink
Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were varieties of Coca-Cola that were launched in January 2006 by The Coca-Cola Company
Coca-Cola Black Cherry Vanilla
Coca-Cola_Black_Cherry_Vanilla
American brand of sports drink
summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade
Bodyarmor_SuperDrink
Indian fruit drink brand
Maaza (pronounced "Mahza") is a fruit drink marketed in Africa, Europe and Asia. Its most popular drink is its mango fruit drink. Maaza was launched in
Maaza
Fruit drink
Kia-Ora (/ˈkjɔːrə/ KYOR-ə) is a concentrated fruit soft drink brand, made by Atlantic Industries (a subsidiary of the Coca-Cola Company) and licensed
Kia-Ora
Beverage made by The Coca-Cola Company
as a trial product, both as a regular cola and a diet (Diet Coke/Coca-Cola Light) version known as Coca-Cola Citra Light. It was thereafter given a limited
Coca-Cola_Citra
Argentine artist (born 1955)
ballerinas two video spots: one a popular Coca-Cola TV ad in which a polar bear played with a baby seal and shared a Coke with it while in the opposite
Mookie_Tenembaum
Fruit flavored soft drink
Cappy is a fruit juice and fruit-flavored soft drink brand in over 25 countries, in Europe, Africa and Asia, now owned by The Coca-Cola Company. A new juice
Cappy_(juice)
Experimental soft drink
brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history.
OK_Soda
American beverage company
January 21, 2008. Retrieved on May 14, 2010. Schrade, Brad (March 6, 2021). "Coke to move Texas-based Minute Maid to Atlanta". Atlanta Journal-Constitution
Minute_Maid
Brand of soft drink
in the Netherlands and Ireland) is a colorless, lemon-lime soft drink produced by The Coca-Cola Company. It is a sugar-free variant of Sprite, and is
Sprite_Zero_Sugar
2008 single by the Temper Trap
2022 – via YouTube. "Diet Coke Commercial". 7 March 2010. Retrieved 5 March 2022 – via YouTube. "Coke refreshes 'Share a Coke' to reach Gen Z with digital
Sweet_Disposition
2009 United States Federal Court case
(April 29, 2003). "Coke Targeted In Union Lawsuit Case Marks Unusual Effort To Aid Labor In Colombia". Pittsburgh Post-Gazette. pp. A–1. Sinaltrainal v
Sinaltrainal_v._Coca-Cola_Co.
Philippine subsidiary of Coca-Cola Europacific Partners
Barq's Cheers Cherry Cheers Lemon Cheers Orange Cherry Coke Coca-Cola Classic/Coca-Cola/Coke (renamed: as Coca-Cola Original Taste since 2017-2018 and
Coca-Cola Europacific Aboitiz Philippines
Coca-Cola_Europacific_Aboitiz_Philippines
Discontinued bottled organic tea company
Washington Post. July 26, 2004. Retrieved June 11, 2022. "Drink maker finds Coke its cup of tea – Beverage Industry, Body Shop International Plc, Maine".
Honest_Tea
American television commercial
commercial won a Clio Award for being one of the best television commercials of 1979. The commercial was a part of Coca-Cola's "Have a Coke and a Smile" ad
Hey_Kid,_Catch!
Marketing strategy that uses existing social networks to promote a product
April 6, 2023. Mendoza, L. 2015. US Coca-Cola: Persuading teens to 'Share a Coke'. UK: Market Research Society. Available at: https://www.mrs.org
Viral_marketing
Line of soft drinks
Sprite Remix was a line of "remixed" colorless caffeine-free sodas and drink-flavoring packets made by The Coca-Cola Company. Although based on Sprite
Sprite_Remix
Indian carbonated soft drink
that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which
Limca
Blood-orange flavoured variety of Coca-Cola Light/Diet Coke
Coca-Cola Light Sango was a blood-orange flavoured variety of Coca-Cola Light/Diet Coke produced by The Coca-Cola Company. It was distributed in Belgium
Coca-Cola_Light_Sango
Discontinued European soft drink
Lilt was a brand of soft drink manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland and Gibraltar. According to the Coca-Cola
Lilt
The following is a list of assets owned by the Coca-Cola Company. The Coca-Cola Company had equity positions in 51 unconsolidated bottling, canning and
List of assets owned by the Coca-Cola Company
List_of_assets_owned_by_the_Coca-Cola_Company
Ultra-filtered milk brand
looked at the sugar in milk as a problem." Meredith Engel of New York Daily News speculated that, "it’s clear why Coke is trying to get into the milk
Fairlife
Non-carbonated grape-flavored drink owned by The Coca-Cola Company
regional brands such as Tab, Northern Neck Ginger Ale, Coca-Cola Life, Diet Coke Feisty Cherry, Zico and Delaware Punch would all be discontinued by the end
Delaware_Punch
travel, tourism, insurance
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