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Technology designed to persuade
Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence
Persuasive_technology
American social scientist (born 1963)
director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. Fogg was born in 1963 in Dallas. He later grew up in Fresno
B._J._Fogg
Organization
The Stanford Behavior Design Lab (formerly known as the Stanford Persuasive Technology Lab and Stanford Captology Lab) is a research organization advancing
Stanford_Behavior_Design_Lab
Umbrella term of influence and mode of communication
which embraces both the influencer and influencee. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors
Persuasion
Study of computers as persuasive technologies
Captology is the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence
Captology
Use of knowledge for practical goals
Technology is the application of conceptual knowledge to achieve practical goals, especially in a reproducible way. The word technology can also mean
Technology
American computer scientist and businessman
Interaction, where he took a class from B. J. Fogg, who runs the Persuasive Technology Lab, before dropping out. During his time at Stanford he participated
Tristan_Harris
Nigerian computer scientist
Professor, and Canada Research Chair in Persuasive Technology at Dalhousie University. where she directs the Persuasive Computing Lab . She is a Fellow of
Rita_Orji
Most advanced technology available
High technology (high tech or high-tech), also known as advanced technology (advanced tech), is technology that is at the cutting edge: the highest form
High_tech
Overview of and topical guide to technology
Performance acceleration technology Persuasive technology – Technology designed to persuade Phage-ligand technology Phonetic search technology Photoimageable thick-film
Outline_of_technology
assessments of website credibility conducted by the Stanford University Persuasive Technology Lab, is an investigative examination of what leads people to believe
Stanford Web Credibility Project
Stanford_Web_Credibility_Project
Object used to achieve a goal
Olduvai stone technology (Oldowan) 2.5 million years ago (scrapers; to butcher dead animals) Huts, 2 million years ago. Acheulean stone technology 1.6 million
Tool
Management of personal data across media
consumers make more informed decisions. A 2002 report from the Stanford Persuasive Technology Lab contended that a website's visual designs had more influence
Privacy_policy
Powered mechanical device
a simple balance scale, and to move large objects in ancient Egyptian technology. The lever was also used in the shadoof water-lifting device, the first
Machine
Subgenre of serious games
Persuasive video games are a subgenre of serious games designed to influence players’ attitudes, beliefs, or behaviors. These games aim to deliver intentional
Persuasive_video_games
Study of postulating possible futures
Throughout the 1990s large technology foresight programs were launched which informed national and regional strategies on science, technology and innovation. Prior
Futures_studies
Electronic circuit formed on a small, flat piece of semiconductor material
present in virtually all electronic devices and have revolutionized modern technology. Products such as computer processors, microcontrollers, digital signal
Integrated_circuit
Ethical questions specific to the technology age
The persuasive potential of technology raises the question of "how sensitive ... designers and programmers [should] be to the ethics of the persuasive technology
Ethics_of_technology
Implement or device used to inflict damage, harm, or kill
materials and crafting techniques led to a series of revolutions in military technology. The development of metal tools began with copper during the Copper Age
Weapon
Material of a wide range of synthetic or semi-synthetic organic solids
burned, especially when burning is uncontrolled or takes place in low-technology incinerators, as is common in many developing countries. Incomplete combustion
Plastic
Electric light bulb with a resistively heated wire filament
over their introduction in a system of lighting. — Thomas P. Hughes, in Technology at the Turning Point, edited by W. B. Pickett In 1761, Ebenezer Kinnersley
Incandescent_light_bulb
Cycle traffic measuring device
adaptive. Bicycle counting stations can be described as persuasive technology. "Through sensing technology, a display can act as a tool that increases the capability
Bicycle_counter
Element of technology management
on Persuasive Technology, Adjunct Proceedings co-located with PERSUASIVE 2023. Vol. 3474. CEUR-WS. ISSN 1613-0073. Rohrbeck, René (2007). "Technology Scouting
Technology_scouting
Watercraft capable of independent underwater operation
design improvement stagnated for over a century, until application of new technologies for propulsion and stability. The first military submersible was Turtle
Submarine
Measure of a civilization's evolution
cosmic radio sources discovered in 1963 by the California Institute of Technology, CTA-21 and CTA-102 in particular, which would have characteristics close
Kardashev_scale
Predicting the future of technology
Researchers create technology forecasts based on past experience and current technological developments. Like other forecasts, technology forecasting can
Technology_forecasting
Field of design concerned with the influence of design on behavior
explicit about influencing behaviour, such as emotion design and persuasive technology. Perhaps since 2005, a greater number of theories have developed
Behavioural_design
Hydraulic binder used in the composition of mortar and concrete
Introduction to Science and Technology Studies. Wiley. ISBN 978-1-4443-1512-7. Mukerji, Chandra (2009). Impossible Engineering: Technology and Territoriality on
Cement
General term for activities in connection with corporate or governmental innovation
normally refers to future-oriented, longer-term activities in science or technology, using similar techniques to scientific research but directed toward desired
Research_and_development
Movement of goods or people between locations
using human muscle-power, in the form of walking, running, and swimming. Technology has allowed machines to improve the energy efficiency of human mobility
Transport
Mobile equipment that transports people, animals or cargo
the ground: wheels, tracks, rails or skis, as well as the non-contact technologies such as maglev. ISO 3833-1977 is the international standard for road
Vehicle
2020 American docudrama film by Jeff Orlowski
Dilemma examines the impact of social media and technology platforms on users, focusing on persuasive design, data collection, and algorithmic prediction
The_Social_Dilemma
ICT tool
communications technology (ICT) tool, web platform, or gamified environment which targets behavioral changes in its end-users. BCSS are built upon persuasive systems
Behavioral change support system
Behavioral_change_support_system
Form of surveillance using a body-worn electronic device
"Remaking the electronic tracking of offenders into a 'persuasive technology'", Journal of Technology in Human Services, 2016, vol. 34, pp. 13-31 Robert S
Electronic_tagging
Any ideology based on the premise that advances in technology could bring a utopia
technoutopianism, is any ideology based on the premise that advances in science and technology could and should bring about a utopia, or at least help to fulfill one
Technological_utopianism
American computer scientist
Information School. Her dissertation, Designing and Evaluating a Persuasive Technology to Encourage Lifestyle Behavior Change, was supervised by David
Sunny_Consolvo
Technological change
labor, or legacy costs to the user. In keeping with the insight that a persuasive advertising campaign can be just as effective as technological sophistication
Disruptive_innovation
Materials with granular size 1 to 100 nm
advanced treatment of wastewater. In the air purification field, nano technology was used to combat the spread of MERS in Saudi Arabian hospitals in 2012
Nanomaterials
Line of talk to persuade someone to buy something
key element of this process. Barker (occupation) Elevator pitch Persuasive technology Patter Pitch (filmmaking) Pitch book Sales tunnel Selling technique
Sales_presentation
Believability of a source or message
consideration of digital media, youth, and credibility. In addition, the Persuasive Technology Lab at Stanford University has studied web credibility and proposed
Credibility
The information technology (I.T.) industry in India comprises information technology services and business process outsourcing. The share of the IT-BPM
Information technology in India
Information_technology_in_India
Technique used to convince a reader
Persuasive writing is a form of written argument designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given
Persuasive_writing
Theories in social science
"A behavior model for persuasive design". Proceedings of the 4th International Conference on Persuasive Technology. Persuasive '09. New York, NY, US:
Behavioural_change_theories
American computer scientist (born 1957)
Design". www.chnm.gmu.edu. Retrieved 2025-08-13. Fogg, B.J. (2003). Persuasive Technology. United States of America: Morgan Kaufmann Publishers. ISBN 1558606432
Jakob Nielsen (usability consultant)
Jakob_Nielsen_(usability_consultant)
Area of research
identified initial credibility as surface credibility in his 2003 book Persuasive Technology: Using Computers to Change What We Think and Do. He defined it as
Source_credibility
Art of persuasion
identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first
Rhetoric
Person who gains significant acclaim for a given technology
initiating and leveraging relationships to accomplish goals. Clear and persuasive communication of large amounts of information, adapting content delivery
Technology_evangelist
Multidisciplinary technological movement
researchers conducted a qualitative study with 39 participants to show how persuasive media has the potential to promote long-term psychological health by experientially
Mindfulness_and_technology
Dutch scientist and politician (born 1974)
lecturer [nl], from 2009 to 2011 as an Associate Professor [nl] of persuasive technology, and from 2011 to 2018 as an associate professor of Government communication [nl]
Marjolein_Moorman
Enclosure or protection of products for distribution, storage, and sale
governing the content of package labels. Merchandising, branding, and persuasive graphics are not covered in this article. The first packages used the
Packaging
Chinese electronics manufacturer
Zhang, Albert; Ryan, Fergus; Allen, Bethany (26 November 2024). "Persuasive technologies in China: implications for the future of national security". Australian
Goertek
Canadian computer scientist
in Inclusive Social Computing. Her research has included work on persuasive technology and computer accessibility. Moffatt was an undergraduate at the
Karyn_Moffat
American attorney and scholar
Communications, Technology, Innovation, and the Internet in a hearing titled "Optimizing for Engagement: Understanding the Use of Persuasive Technology on Internet
Rashida_Richardson
American technology executive
and citizen participation through partnerships with Stanford's Persuasive Technology Lab. After leaving municipal government, Haisler joined Spigit,
Dustin_Haisler
Massachusetts Institute of Technology can be traced back to the 1861 incorporation of the "Massachusetts Institute of Technology and Boston Society of Natural
History of the Massachusetts Institute of Technology
History_of_the_Massachusetts_Institute_of_Technology
Interdisciplinary field
emerge to extend natural language processing into areas such as persuasive technology, marketing and brand analysis that have significant cultural or
Computational_semiotics
Role and use of available technology in World War II
Technology played a significant role in World War II. Some of the technologies used during the war were developed during the interwar years of the 1920s
Technology during World War II
Technology_during_World_War_II
American philosopher
be a Thing and Unit Operations: An Approach to Videogame Criticism and Persuasive Games: The Expressive Power of Videogames and the co-author of Racing
Ian_Bogost
Mathematical formula for queueing
networks (Thesis). KTH Royal Institute of Technology. Ikwunne, Tochukwu Arinze; Orji, Rita. Persuasive Technology for Reducing Waiting and Service Cost:
Queuing_Rule_of_Thumb
Italian computer scientist (born 1983)
commonsense reasoning and models of mental representation, and persuasive technologies. He teaches Artificial Intelligence and "Design and Evaluation
Antonio_Lieto
Topics referred to by the same term
negotiation Behavior modification Behavior management Behavioral cusp Persuasive technology Health coaching Health action process approach Barrier analysis
Behavior_change
Sub-field of artificial intelligence
Argument technology is a sub-field of collective intelligence and artificial intelligence that focuses on applying computational techniques to the creation
Argument_technology
British and American filmmaker (born 1970)
was released to positive reviews. Kenneth Turan found the film "potent, persuasive and hypnotic" and "more than an exceptional superhero movie, it is masterful
Christopher_Nolan
named. Though many theories have been advanced, experts find none widely persuasive, and some are hardly taken seriously at all. Metropolitan Police files
Jack_the_Ripper_suspects
Canadian artist and academic (born 1951)
and Change Behavior". In: Berkovsky, S., Freyne, J. (eds) Persuasive Technology. PERSUASIVE 2013. Lecture Notes in Computer Science, vol 7822. Springer
Lynn_Hughes_(artist)
Decision-making concept
fields. See for example the work of B. J. Fogg on computers as persuasive technologies; the concept of permission marketing as described by Seth Godin
Choice_architecture
and persuasive practices shape the creation, meaning, adoption, and power of technologies and how technologies, in turn, function as persuasive forces
Rhetoric_of_technology
2025 book by Laura Bates
the book might initially appear alarmist but found much of its evidence persuasive. She praised Bates for exposing the relationship between artificial intelligence
The New Age of Sexism: How the AI Revolution Is Reinventing Misogyny
The_New_Age_of_Sexism:_How_the_AI_Revolution_Is_Reinventing_Misogyny
Model of attitude change first developed during World War II
most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and
Yale_attitude_change_approach
British research organisation
that LLMs post-trained for political persuasiveness became systematically less accurate and up to 51% more persuasive on political issues. AISI has also
AI_Security_Institute
Type of machine learning model
Ribeiro, Manoel; Gallotti, Riccardo (19 May 2025). "On the conversational persuasiveness of GPT-4". Nature Human Behaviour. 9 (8): 1645–1653. doi:10.1038/s41562-025-02194-6
Large_language_model
Literary genre
speculative fiction that imagines advanced and futuristic changes in technology, scientific knowledge, or biological systems. The elements common to science
Science_fiction
Strategies of rhetoric
pisteis) are the broadest classifications of rhetorical devices, which a persuasive speaker or writer uses to convince their audience. Often, the modes of
Modes_of_persuasion
2020 film by Christopher Nolan
Debicki's performance "adds a color to Nolan's palette, and [she] has persuasive chemistry with Branagh in their joint portrait of a violent, dysfunctional
Tenet
2006 American comedy film by Steve Pink
6 million against a $23 million budget. Bartleby Gaines is a strongly persuasive high school senior in Wickliffe, Ohio. His gifts do not extend to his
Accepted_(film)
American powered parachute manufacturer
equipment, or PPC airframe purchases. We simply have too extensive and persuasive a record of this company's false statements, frauds and other non-performance
Parascender_Technologies
Writing text for the purpose of advertising or marketing
Copywriting is the act or occupation of writing persuasive text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling
Copywriting
Preliminary document for evaluation of approach
most challenging to produce, since they require extensive research and persuasive writing; often these must create a compelling mental map of a market space
White_paper
American businessman
American Pitch --- Coaches Teach International Entrepreneurs to Deliver Persuasive Presentations to Investors, Clients". The Wall Street Journal. p. B6.
Jason_Calacanis
Public speaking strategy
Monroe's motivated sequence is a persuasive speech framework developed by American professor Alan H. Monroe in the 1930s. It is widely used in public speaking
Monroe's_motivated_sequence
Educational programs combining academic and technical skills for workforce preparation
regulatory technology, jurimetrics. Legal writing – legal research, legal briefs, memoranda, judicial opinions, legal citation, persuasive writing, legal
Career and technical education
Career_and_technical_education
American chess player (born 1983)
company in San Francisco. Currently, he is CEO of Dojo.com, a social-persuasive technology web service. 1992 California Primary School (K-3) State Champion
Jordy_Mont-Reynaud
Smart payment card standard
have cases that are brought forward from individuals which seem quite persuasive."[citation needed] The attack uses the fact that the choice of authentication
EMV
American TV political commentator (born 1972)
reporters", and former colleagues describe Wallace as having been "very persuasive in the halls of the West Wing." She left the White House in July 2006
Nicolle_Wallace
Software company
(2013-01-03). Improving the Adoption of Software Engineering Practices Through Persuasive Interventions. Lulu.com. p. 199. ISBN 978-1-291-27311-3. Clemens, Tobias
Wap3
Attack aircraft development program
converted into the X-35B), and the larger-winged X-35C. Arguably the most persuasive demonstration of the X-35's capability was the final qualifying Joint
Joint_Strike_Fighter_program
Rhetoric
quality of speech or writing that is marked by fluency, elegancy, and persuasiveness. It is also defined as one of the aims of formal oratory and, in this
Eloquence
American computer scientist
telepresence, robotics, physical computing, interaction design, persuasive technologies, and intimate media. Paulos is a regular contributor, editorial
Eric_Paulos
American computer scientist and academic
"Designing persuasion: Health technology for low-income African American communities". International Conference on Persuasive Technology. Lecture Notes in Computer
Andrea_Grimes_Parker
Persuasive language in ancient Greece and Rome
Classical rhetoric is the study and art of persuasive language as developed in classical antiquity: the ancient Greco-Roman world. In Europe, organized
Classical_rhetoric
Federally funded research and development center in Massachusetts
electronics industry in whatever state housed it, a prediction Killian found persuasive and which proved accurate. Killian's reservations notwithstanding, the
MIT_Lincoln_Laboratory
Medium consisting of pages of text or images
The publishing industry has recently seen major changes due to new technologies, including ebooks and audiobooks (recordings of books read aloud). Awareness
Book
Electronic game with user interface and visual feedback
and sometimes also with other types of sensory feedback (e.g., haptic technology that provides tactile sensations). Some video games also allow microphone
Video_game
Chinese electronics company
Zhang, Albert; Ryan, Fergus; Allen, Bethany (November 26, 2024). "Persuasive technologies in China: implications for the future of national security". Australian
Mobvoi
American businessman and engineer (born 1943)
Information". Bloomberg. August 24, 2018. Ian Bogost (April 2, 2009). "Persuasive Games: Familiarity, Habituation, and Catchiness". Gamasutra. Retrieved
Nolan_Bushnell
Biometrics based Android application
Monitoring as a Persuasive Technology: Ensuring Patients Visit Health Centers in India's Slums". Microsoft Research. "Harnessing New Technologies to Tackle
ECompliance
Communication used to influence opinion
theory to explain how people could be influenced by emotionally-resonant persuasive messages. Harold Lasswell provided a broad definition of the term propaganda
Propaganda
Literary technique used to persuade
device, though more narrowly it refers to a technique specifically of persuasive or argumentative language usage (rhetoric). These rhetorical devices aim
Literary_device
Montreal Gazette, 12 May 2007. Kaptchuk, T.; Eisenberg, D. (1998). "The Persuasive Appeal of Alternative Medicine". Annals of Internal Medicine. 129 (12):
List_of_pseudoscience_topics
2012 film by Christopher Nolan
Kenneth Turan of the Los Angeles Times thought the film was "potent, persuasive and hypnotic" and that it was "more than an exceptional superhero movie
The_Dark_Knight_Rises
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