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Marketing strategy designed to encourage customers to continue to shop at a business
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more
Loyalty_program
US company
Belly was a loyalty program founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott, and initially funded by Lightbank. In 2018, the Belly
Belly_(loyalty_program)
Marketing strategy used by hotels to attract business at their properties
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to
Hotel_loyalty_program
Marketing term for a consumer's emotional attachment to a given brand
In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly
Brand_loyalty
Marketing strategy
"customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs, and credit card incentive programs are the
Loyalty_marketing
Coalition customer loyalty program
Drop was a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners
Drop_(loyalty_program)
Faithfulness or devotion to a person, country, group, or cause
Look up loyalty, allegiance, or troth in Wiktionary, the free dictionary. Loyalty is a devotion to a country, philosophy, group, or person. Philosophers
Loyalty
Loyalty program technology provider
Hungarian company marketing an AI-powered B2B loyalty platform to help companies develop and manage loyalty programs. It was founded in 2012 by Hungarian entrepreneurs
Antavo
1947 Loyalty Order by President Truman
9835, sometimes known as the "Loyalty Order", on March 21, 1947. The order established the first general loyalty program in the United States, designed
Executive_Order_9835
Airline loyalty program
A frequent-flyer program (FFP) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers
Frequent-flyer_program
Supermarket chain in Southern Africa
model. In 2019, Checkers Xtra Savings was launched as the company's loyalty program. Customers could earn rewards by registering for and swiping an Xtra
Checkers_(supermarket_chain)
American multinational hospitality company
Announce New Loyalty Program Relationship". Rosenthal, Victoria (August 3, 2018). "Hyatt Hotels partners with SLH to expand loyalty program". Hotel Management
Hyatt
Australian liquor store chain owned by Coles Group
with the Vintage Cellars brand retired. The Vintage Cellars Wine Club loyalty program was launched in 1994, allowing customers to earn points on wine purchases
Vintage_Cellars
Website for booking hotel rooms online and by telephone
sent data to Expedia servers without explicit user consent. The first loyalty program for Hotels.com was called "Hotels.com Rewards" and rolled out across
Hotels.com
Australian liquor store chain owned by Endeavour Group
and premium liquor products. My Dan's is the name of Dan Murphy's loyalty program. As of March 25, 2025, it had over 5.5 million active members. Dan
Dan_Murphy's
Australian pharmacy chain owned by Sigma Healthcare
in 2015. Amcal's loyalty program, Amcal Rewards, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia. "Amcal
Amcal
Canadian supermarket chain
changes made by Sobeys, including the discontinuation of its popular loyalty program, the replacement of Safeway's house brands with Sobeys' brands, reports
Sobeys
Australian health and beauty retailer owned by Wesfarmers
billion. Priceline's loyalty program, Sister Club, has over 8.4 million members, making it one of the largest retail loyalty programs in Australia. Members
Priceline_(Australia)
Canadian loyalty program
Scene+ (formerly Scene) is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Cineplex, Scotiabank, and
Scene+
American movie theater chain
Cinemark Loyalty Program, first introduced in March 2016, is a tiered loyalty program that offers different monthly rewards. This membership program requires
Cinemark_Theatres
coalition loyalty programs, analytics and retail solutions[buzzword], loyalty consulting and customer analytics. On March 10, 2023, LoyaltyOne filed for
LoyaltyOne
Canadian supermarket company
2024. In the early 2010s, Metro stores in Quebec launched an in-house loyalty program, metro&moi (Metro and Me), later rebranded simply Moi (or alternately
Metro_Inc.
Australian outdoor and sporting goods store chain owned by Spotlight Group
Garcia and Shimano. Their Adventure Club loyalty program is unlike the average discount membership program. They not only offer member-only discounts
Anaconda_(retailer)
Frequent-flyer program of Air Canada
Aeroplan. They launched their new Loyalty platform on November 08, 2020. Aeroplan evolved into a loyalty marketing program with retail partners such as Home
Aeroplan
Canadian patron of the arts and publisher (1955–2026)
theatre naming rights with Scotiabank, and co-founded the Scene loyalty card program. In June 2017, he was appointed the fourth Chancellor of Toronto's
Salah_Bachir
Canadian frozen food company
Rewards loyalty program that would give members special pricing in-store and entries into exclusive contests. It is not a points-based program, but rather
M&M_Food_Market
American business executive (born 1943)
Brierley is an American business and marketing executive focused on loyalty programs. Born in 1943[citation needed], Brierley earned a B.S. in chemical
Harold_Brierley
Australian customer loyalty program jointly owned by Coles Group and Wesfarmers
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue
Flybuys_(Australia)
American supermarket chain in Texas owned by Albertsons Companies, Inc
distribution center. Tom Thumb offers a loyalty card (Reward Card) similar to many shoppers’ card programs. The loyalty card is currently good at all Albertsons
Tom_Thumb_(grocery_store)
Defunct customer loyalty program by Nintendo
as club. nintendo) was a customer loyalty program and magazine that was provided by Nintendo. The loyalty program was free to join and provided rewards
Club_Nintendo
American hospitality company
HHonors), the company's guest loyalty program, was initiated in 1987. In 1994, the Honors surpassed competing hotel loyalty programs by offering members both
Hilton_Worldwide
Canadian miles-based loyalty program
Air Miles, previously called Airmiles, is a group of loyalty programs operated by different companies in each region where the brand has operated. Originally
Air_Miles
International hotel marketing organization
hideaways, safari camps and private islands. Leaders Club is LHW's loyalty program. It was redesigned and relaunched in 2018 and includes a complimentary
The Leading Hotels of the World
The_Leading_Hotels_of_the_World
American company that produces a loyalty rewards program
Stash Hotel Rewards is an American company that produces a loyalty rewards program for a network of over 300 independent hotels in the United States,
Stash_Hotel_Rewards
Flag carrier airline of the United Arab Emirates
Airline loyalty program AAdvantage may be redeemed for tickets on Etihad. Similar partnership exists for the Scandinavian Airlines loyalty program Eurobonus
Etihad_Airways
Australian Academic
Science at the University of South Australia, known for his work on loyalty programs. Born in Auckland, New Zealand, Sharp obtained his Bachelor of Commerce
Byron_Sharp
Chinese low-cost airline
following aircraft: 5 Boeing 737-300 The Fortune Wings Club is the loyalty program for West Air and its sister airlines, including Capital Airlines, Tianjin
West_Air_(China)
Loyalty card scheme in the United Kingdom
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Limited, a company owned by Sainsbury's. It launched in 2002 with initially four
Nectar_(loyalty_card)
American multinational hospitality company
New Loyalty Program for 2019". Travel Codex. Retrieved October 6, 2026. "Ritz-Carlton starts a loyalty programme, Ritz-Carlton starts a loyalty programme"
Marriott_International
Australian bookstore chain
Australia: an online website, loyalty program, regular catalogues and social media. Dymocks also runs an Australia-wide program, Dymocks Children's Charities
Dymocks
Intercity rail service in Florida
Brightline Rewards loyalty program, allowing buyers to earn points in the program. In April 2025, Brightline announced its loyalty program, Brightline Rewards
Brightline
Australian multinational retail company
Thailand. Cotton On's loyalty program, Cotton On Perks, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia. "Cotton
Cotton_On_Group
American hospitality company
in 1972. In 1981, Quality Inns announced a major nationwide expansion program, and started the industry's first market segmentation strategy, using a
Choice_Hotels
Retailer in South Africa
competes directly with Uber Eats). Pick n Pay operates a free-to-join loyalty program called Smart Shopper, which was launched in 2011. Customers are able
Pick_n_Pay
agreed to maintain existing service on key routes, protect the value of loyalty program rewards, and ensure competitive access at the Honolulu hub airport
Merger of Alaska Airlines and Hawaiian Airlines
Merger_of_Alaska_Airlines_and_Hawaiian_Airlines
Airline frequent flyer program
Flyer is the frequent-flyer program of Australian airline Qantas. Established in 1987, it is administered by Qantas Loyalty, a Qantas Group company, and
Qantas_Frequent_Flyer
Canadian fast food hamburger restaurant chain
leader sales where Harvey's hoped to sell side items and create customer loyalty. The event was extended across Canada in 2008, and later in 2009 to coincide
Harvey's
Canadian retail loyalty program by the Loblaw Companies
PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus
PC_Optimum
Chinese clothing brand
about current and future fashion trends to develop new products. Its loyalty program rewards customers for testing new products and providing feedback.
Halara
Chain of retail pharmacies in Canada
a loyalty program. In May 2020, Rexall discontinued its partnership with Air Miles as a loyalty program at its stores and created its own loyalty program
Rexall_(Canada)
Market research metric
The NPS is typically interpreted and used as an indicator of customer loyalty. In some cases, it has been argued to correlate with revenue growth relative
Net_promoter_score
American tech company
United States. It offers tools for website and app creation, CRM, loyalty program, marketing automation, and commission-free ordering, with a focus on
Owner.com
Canadian retail loyalty program
Canadian Tire money, officially Canadian Tire "money" or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC)
Canadian_Tire_money
Business model in which acquiring customer loyalty is of penultimate importance
The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of
Loyalty_business_model
American supermarket chain
an electronic loyalty card discount system (already popular in many chains), as a sophisticated version of the obsolete stamp programs. The card was later
Giant_Eagle
Paid subscription service offered by Walmart
Walmart+ is a paid subscription service and loyalty program of Walmart that gives users access to additional services otherwise unavailable or available
Walmart+
International hospitality company
Inn by Radisson, Country Inn & Suites by Radisson and prizeotel. The loyalty program is known as Radisson Rewards. In June 2022, Radisson Hotel Group agreed
Radisson_Hotel_Group
Software company in Ottawa
business-to-business (B2B) software as a service (SaaS) company that develops digital loyalty programs, marketing automation tools, and payment integration systems for the
Spoonity
Chain of supermarkets in Sri Lanka
services such as home delivery and click-and-collect options. The Nexus loyalty program, with a membership exceeding 2.4 million, enhances customer engagement
Keells
Frequent-flyer program of American Airlines
is the frequent-flyer program of American Airlines and Fiji Airways. Launched May 1, 1981, it was the second such loyalty program in the world (after the
AAdvantage
Trading stamps company
They were a competitor of S&H Green Stamps. Blue Chip stamps were a loyalty program for customers, similar to discount cards issued by pharmacies and grocery
Blue_Chip_Stamps
Regional airline of Australia
A320 aircraft. In November 2007, Skywest joined the then Virgin Blue loyalty program Velocity Frequent Flyer. Velocity Points can be earned on all Virgin
Virgin Australia Regional Airlines
Virgin_Australia_Regional_Airlines
American businessman
Radisson Hotel Group. Carlson developed a popular trading stamp consumer loyalty program for grocery stores in the United States. Carlson was born in Minneapolis
Curt_Carlson
digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover
Perka
National airline of Italy
Airways joining the loyalty program Miles & More". Major milestone in Lufthansa Group integration of ITA Airways joining the loyalty program Miles & More. Retrieved
ITA_Airways
Topics referred to by the same term
board, of a string instrument A kind of steelpan Belly (loyalty program), a digital loyalty program for small businesses Belly (film), a 1998 film Belly
Belly
Subsidiary of the Loblaw Companies
Daniel (24 November 2014). "UGO Wallet aims to combine mobile payments and loyalty | MobileSyrup.com". MobileSyrup. Retrieved 16 December 2016. Rossignol
President's_Choice_Financial
French marketing company
retail and e-commerce businesses. In 2024, it launched a built-in Loyalty Program tool that enables brands to create and manage customer rewards systems
Brevo
S.A. is a Brazilian company which manages Smiles loyalty program, the former frequent-flyer program of Varig, a Brazilian carrier, now switched to GOL
Smiles_S.A.
Athletic apparel retailer
to Alo Wellness Club and made the app free to all members of their loyalty program. In September 2025, Alo launched its first collection of luxury handbags
Alo_Yoga
American mobile game developer
games including myVEGAS Slots, Tetris mobile app, MGM Slots Live. Its loyalty program -PlayAwards offers real-world rewards to players from partners such
Playstudios
Canadian retail company
(April 9, 2018). "Canadian Tire ups the stakes in its loyalty program, but do customers have loyalty fatigue?". Financial Post. Archived from the original
Canadian_Tire
1999 American contract case
loyalty program in which customers could earn Pepsi Points which could be traded for physical items. A television commercial for the loyalty program displayed
Leonard_v._Pepsico,_Inc.
Loyalty program token
given to customers by merchants in loyalty programs, predating the modern loyalty card-based and online programs. Like similarly-issued retailer coupons
Trading_stamp
Hong Kong-based property company
Adrian Cheng (2017–2024) Eric Ma (2024) Source: The New World CLUB is a loyalty program operated by the New World Group that offers members benefit such as
New_World_Development
Topics referred to by the same term
(company), an American e-commerce company Drop (loyalty program), a Canadian coalition customer loyalty program Drop (policy debate), an argument that goes
Drop
Loyalty program of Cathay Pacific airline
Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different
Asia_Miles
American businessman (born 1998)
prediction markets. Coplan's first crypto-based project was TokenUnion, a loyalty program that rewarded users for holding specific tokens. When the COVID-19
Shayne_Coplan
Series of American trading stamps
books required to obtain it. Green Stamps were one of the early retail loyalty programs, by which retailers purchased the stamps from the operating company
S&H_Green_Stamps
Australian and New Zealand customer loyalty program
is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths
Everyday_Rewards
American convenience store and fuel station chain
launch a loyalty program when it launched Speedy Rewards in 2004. The program was launched almost by accident: Marathon had launched a similar program for
Speedway_(store)
Short-lived rewards program from American Express
in the program. Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as
Plenti
American vacation rental online marketplace
2025. Diller, Nathan. "The easiest reward program? What to know about Expedia Group's new One Key loyalty program". USA TODAY. Retrieved August 24, 2025
Vrbo
Activities to support projects with cash or other goods
27% of companies have such programs in place. Employee programs are often used to reduce turnover, boost morale and loyalty, improve employee wellness
Incentive_program
Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause
Cause-related loyalty marketing
Cause-related_loyalty_marketing
Ant Group consumer credit scoring program
known as Sesame Credit) is a private company-run credit scoring and loyalty program system developed by Ant Group, an affiliate of Alibaba Group. It uses
Zhima_Credit
Filipino hotel chain
2016, Go Hotels, along with Summit Hotels and Resorts, launched a loyalty program wherein Robinsons Rewards cardholders can earn points for every PH₱400
Go_Hotels
Dubai-based aviation holding company
capacity at Dubai International to 22 million passengers a year. The loyalty program of Emirates, Skywards was also launched. Sheikh Ahmed also announced
The_Emirates_Group
Canadian company
the Toronto Stock Exchange. Initially a loyalty solutions provider originating from Air Canada's Aeroplan program, in 2020 the company restructured to become
Aimia_Inc.
American multinational coffeehouse chain
beverages were permanently discontinued in November 2024. In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously
Starbucks
American tech startup based in New York City
City that provides marketing services such as chatbots/AI, customer loyalty programs, mobile apps and CRM services to local businesses. In January 2017
Flok_(company)
American hotel corporation
program. Participants receive points and other benefits. America's Best Value Inn and Canada's Best Value Inn are now linked to the Sonesta loyalty program
Vantage_Hospitality
American retail brand
In January 2019, Bebe launched a revamped e-commerce platform and loyalty program developed by outsourced e-commerce company Branded Online. To further
Bebe_Stores
American supermarket chain in Texas owned by Albertsons Companies, Inc
portion of sales proceeds donated to charity. The loyalty card is good at all Safeway stores. (Loyalty cards issued before the purchase by Safeway can only
Randalls
South African fintech company
card-linked loyalty programs. At the time of launch, Yoco said that most of its merchants have returning customers, and that loyalty programs were a mechanism
Yoco
American financial company
publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich
Bread_Financial
South African health and beauty retailer
opened a store in West Street, in Durban. Clicks launched its ClubCard loyalty program (the first of its kind in Africa) in 1995. In 2001, the company launched
Clicks_(South_Africa)
Ukrainian retail store
ordering and pickup services, and offers a mobile app with a built-in loyalty program called Vlasnyi Rakhunok (“Personal Account”). The Silpo chain was founded
Silpo
Canadian financial technology company
regulated financial institutions and provides co-branded credit and loyalty programs to Canadian retailers. Neo Financial was founded in 2019 by former
Neo_Financial
American car rental brand
National typically caters to business travelers through its Emerald Club loyalty program that allows frequent customers to pick their own vehicles without stopping
National_Car_Rental
travel, tourism, insurance
LOYALTY PROGRAM
LOYALTY PROGRAM
Girl/Female
Tamil
Rajashree | ராஜஷà¯à®°à¯€
Royalty
Rajashree | ராஜஷà¯à®°à¯€
Girl/Female
Australian, French, German, Italian, Latin, Swedish
Loyalty; Faithful
Girl/Female
French
Loyal. Loyalty. Faithful.
Girl/Female
Muslim
Royalty
Girl/Female
French
Royalty. French royalty title.
Girl/Female
Tamil
Rajasri | ராஜஷà¯à®°à¯€
Royalty
Rajasri | ராஜஷà¯à®°à¯€
Girl/Female
Afghan, Arabic, French, Indian, Japanese, Kannada, Muslim, Pashtun, Punjabi, Sikh, Sindhi
Faithfulness; Loyalty
Girl/Female
French
Royalty. French royalty title.
Girl/Female
Italian
Royalty. Italian royalty title.
Girl/Female
French
Royalty. French royalty title.
Girl/Female
Muslim
Loyalty
Boy/Male
Arabic, Australian, Iranian, Muslim, Parsi
Loyalty; Faithfulness
Girl/Female
Arabic, Muslim
Loyalty
Male
Chinese
wise loyalty.
Female
Chamoru
, fidelity, loyalty.
Boy/Male
Arabic, Muslim
Flag; Banner; Royalty; Beauty; Loyal; Loyalty
Girl/Female
Hindu
Royalty
Girl/Female
Australian, French, Latin
Loyalty
Girl/Female
Arabic, Australian, German, Kurdish, Muslim
Loyalty
Girl/Female
Tamil
Rajashri | ராஜஷà¯à®°à¯€
Royalty
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
n.
Loyalty; faithfulness.
n.
An ensign or badge of royalty.
n.
Royalty; sovereignty; sovereign jurisdiction.
n.
Want of loyalty; lack of fidelity; violation of allegiance.
adv.
In a loyal manner; faithfully.
pl.
of Royalty
n.
A prerogative of royalty.
n.
Loyalty.
n.
An emblem of royalty; -- usually in the plural, meaning regalia.
n.
The person of a king or sovereign; majesty; as, in the presence of royalty.
n.
Royalty.
n.
Devotion; loyalty; as, allegiance to science.
n.
Situation; place; locality.
adv.
Royally.
n.
Region; locality.
pl.
of Locality
n.
Loyalty; devotion.
n.
Limitation to a county, district, or place; as, locality of trial.
n.
The state or quality of being loyal; fidelity to a superior, or to duty, love, etc.
adv.
With respect to place; in place; as, to be locally separated or distant.
travel, tourism, insurance