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Marketing strategy designed to encourage customers to continue to shop at a business
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more
Loyalty_program
Coalition customer loyalty program
Drop was a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners
Drop_(loyalty_program)
Marketing strategy used by hotels to attract business at their properties
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to
Hotel_loyalty_program
US company
Belly was a loyalty program founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott, and initially funded by Lightbank. In 2018, the Belly
Belly_(loyalty_program)
Marketing term for a consumer's emotional attachment to a given brand
In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly
Brand_loyalty
Faithfulness or devotion to a person, country, group, or cause
Look up loyalty, allegiance, or troth in Wiktionary, the free dictionary. Loyalty is a devotion to a country, philosophy, group, or person. Philosophers
Loyalty
1947 Loyalty Order by President Truman
9835, sometimes known as the "Loyalty Order", on March 21, 1947. The order established the first general loyalty program in the United States, designed
Executive_Order_9835
Marketing strategy
"customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs, and credit card incentive programs are the
Loyalty_marketing
American multinational hospitality company
Announce New Loyalty Program Relationship". Rosenthal, Victoria (August 3, 2018). "Hyatt Hotels partners with SLH to expand loyalty program". Hotel Management
Hyatt
Supermarket chain in Southern Africa
model. In 2019, Checkers Xtra Savings was launched as the company's loyalty program. Customers could earn rewards by registering for and swiping an Xtra
Checkers_(supermarket_chain)
Airline loyalty program
A frequent-flyer program (FFP) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers
Frequent-flyer_program
Website for booking hotel rooms online and by telephone
sent data to Expedia servers without explicit user consent. The first loyalty program for Hotels.com was called "Hotels.com Rewards" and rolled out across
Hotels.com
Canadian supermarket company
2024. In the early 2010s, Metro stores in Quebec launched an in-house loyalty program, metro&moi (Metro and Me), later rebranded simply Moi (or alternately
Metro_Inc.
Australian health and beauty retailer owned by Wesfarmers
billion. Priceline's loyalty program, Sister Club, has over 8.4 million members, making it one of the largest retail loyalty programs in Australia. Members
Priceline_(Australia)
American movie theater chain
Cinemark Loyalty Program, first introduced in March 2016, is a tiered loyalty program that offers different monthly rewards. This membership program requires
Cinemark_Theatres
Australian liquor store chain owned by Endeavour Group
and premium liquor products. My Dan's is the name of Dan Murphy's loyalty program. As of March 25, 2025, it had over 5.5 million active members. Dan
Dan_Murphy's
American supermarket chain in Texas owned by Albertsons Companies, Inc
distribution center. Tom Thumb offers a loyalty card (Reward Card) similar to many shoppers’ card programs. The loyalty card is currently good at all Albertsons
Tom_Thumb_(grocery_store)
Canadian supermarket chain
changes made by Sobeys, including the discontinuation of its popular loyalty program, the replacement of Safeway's house brands with Sobeys' brands, reports
Sobeys
Australian liquor store chain owned by Coles Group
with the Vintage Cellars brand retired. The Vintage Cellars Wine Club loyalty program was launched in 1994, allowing customers to earn points on wine purchases
Vintage_Cellars
Type of two-dimensional barcode
codes have been used by various retail outlets that have loyalty programs. Sometimes these programs are accessed with a app that is loaded onto a phone and
QR_code
American multinational hospitality company
Marriott Bonvoy is Marriott's current loyalty program, formed in the February 2019 merger of its three former rewards programs: Marriott Rewards, Ritz-Carlton
Marriott_International
Airline of the United Arab Emirates
Airline loyalty program AAdvantage may be redeemed for tickets on Etihad. Similar partnership exists for the Scandinavian Airlines loyalty program Eurobonus
Etihad_Airways
American multinational hospitality company
HHonors), the company's guest loyalty program, was initiated in 1987. In 1994, the Honors surpassed competing hotel loyalty programs by offering members both
Hilton_Worldwide
agreed to maintain existing service on key routes, protect the value of loyalty program rewards, and ensure competitive access at the Honolulu hub airport
Merger of Alaska Airlines and Hawaiian Airlines
Merger_of_Alaska_Airlines_and_Hawaiian_Airlines
American company that produces a loyalty rewards program
Stash Hotel Rewards is an American company that produces a loyalty rewards program for a network of over 300 independent hotels in the United States,
Stash_Hotel_Rewards
Canadian frozen food company
Rewards loyalty program that would give members special pricing in-store and entries into exclusive contests. It is not a points-based program, but rather
M&M_Food_Market
National airline of Italy
Airways joining the loyalty program Miles & More". Major milestone in Lufthansa Group integration of ITA Airways joining the loyalty program Miles & More. Retrieved
ITA_Airways
Digital wallet platform by Apple
to present a loyalty card in Wallet to a Payment terminal via NFC. Walgreens enabled this first with their Balance Rewards loyalty program; customers can
Apple_Wallet
Chinese low-cost airline
following aircraft: 5 Boeing 737-300 The Fortune Wings Club is the loyalty program for West Air and its sister airlines, including Capital Airlines, Tianjin
West_Air_(China)
coalition loyalty programs, analytics and retail solutions[buzzword], loyalty consulting and customer analytics. On March 10, 2023, LoyaltyOne filed for
LoyaltyOne
American hospitality company
in 1972. In 1981, Quality Inns announced a major nationwide expansion program, and started the industry's first market segmentation strategy, using a
Choice_Hotels
Canadian loyalty program
Scene+ (formerly Scene) is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a
Scene+
Australian pharmacy chain owned by Sigma Healthcare
in 2015. Amcal's loyalty program, Amcal Rewards, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia. "Amcal
Amcal
Defunct customer loyalty program by Nintendo
as club. nintendo) was a customer loyalty program and magazine that was provided by Nintendo. The loyalty program was free to join and provided rewards
Club_Nintendo
American convenience store and fuel station chain owned by Japanese Seven & I Holdings
launch a loyalty program when it launched Speedy Rewards in 2004. The program was launched almost by accident: Marathon had launched a similar program for
Speedway_(store)
Australian bookstore chain
Australia: an online website, loyalty program, regular catalogues and social media. Dymocks also runs an Australia-wide program, Dymocks Children's Charities
Dymocks
Canadian miles-based loyalty program
Air Miles, previously called Airmiles, is a group of loyalty programs operated by different companies in each region where the brand has operated. Originally
Air_Miles
Australian multinational retail company
Thailand. Cotton On's loyalty program, Cotton On Perks, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia. "Cotton
Cotton_On_Group
Retailer in South Africa
competes directly with Uber Eats). Pick n Pay operates a free-to-join loyalty program called Smart Shopper, which was launched in 2011. Customers are able
Pick_n_Pay
Intercity rail service in Florida
Brightline Rewards loyalty program, allowing buyers to earn points in the program. In April 2025, Brightline announced its loyalty program, Brightline Rewards
Brightline
Hong Kong-based property company
Adrian Cheng (2017–2024) Eric Ma (2024) Source: The New World CLUB is a loyalty program operated by the New World Group that offers members benefit such as
New_World_Development
American movie theater chain
AMC Theatres On Demand. The service is tied to the company's Stubs loyalty program. On March 18, 2020, AMC announced the closure of all of its theaters
AMC_Theatres
Frequent-flyer program of Air Canada
Aeroplan. They launched their new Loyalty platform on November 08, 2020. Aeroplan evolved into a loyalty marketing program with retail partners such as Home
Aeroplan
Canadian fast food hamburger restaurant chain
leader sales where Harvey's hoped to sell side items and create customer loyalty. The event was extended across Canada in 2008, and later in 2009 to coincide
Harvey's
Market research metric
The NPS is typically interpreted and used as an indicator of customer loyalty. In some cases, it has been argued to correlate with revenue growth relative
Net_promoter_score
American supermarket chain
an electronic loyalty card discount system (already popular in many chains), as a sophisticated version of the obsolete stamp programs. The card was later
Giant_Eagle
Chinese clothing brand
about current and future fashion trends to develop new products. Its loyalty program rewards customers for testing new products and providing feedback.
Halara
Australian customer loyalty program jointly owned by Coles Group and Wesfarmers
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue
Flybuys_(Australia)
2016 video game
Retrieved April 5, 2026. Matulef, Jeffrey (March 31, 2016). "My Nintendo loyalty program live in Europe, rewards revealed". Eurogamer.net. Archived from the
My Nintendo Picross: The Legend of Zelda: Twilight Princess
My_Nintendo_Picross:_The_Legend_of_Zelda:_Twilight_Princess
Chinese state-run system for evaluating risk
Credit, is a private market credit initiative which ultimately became a loyalty program. It has frequently been mistaken for social credit. In 2015, the PBOC
Social_credit_system
International hospitality company
Inn by Radisson, Country Inn & Suites by Radisson and prizeotel. The loyalty program is known as Radisson Rewards. In June 2022, Radisson Hotel Group agreed
Radisson_Hotel_Group
Australian and New Zealand customer loyalty program
is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths
Everyday_Rewards
Canadian retail loyalty program by the Loblaw Companies
PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus
PC_Optimum
Regional airline of Australia
A320 aircraft. In November 2007, Skywest joined the then Virgin Blue loyalty program Velocity Frequent Flyer. Velocity Points can be earned on all Virgin
Virgin Australia Regional Airlines
Virgin_Australia_Regional_Airlines
American hotel corporation
program. Participants receive points and other benefits. America's Best Value Inn and Canada's Best Value Inn are now linked to the Sonesta loyalty program
Vantage_Hospitality
Canadian retail company
(April 9, 2018). "Canadian Tire ups the stakes in its loyalty program, but do customers have loyalty fatigue?". Financial Post. Archived from the original
Canadian_Tire
Loyalty card scheme in the United Kingdom
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Limited, a company owned by Sainsbury's. The scheme is the largest in the United
Nectar_(loyalty_card)
Airline frequent flyer program
largest loyalty program, around 20% of the New Zealand population, as well as members from other countries around the world. To join the program, customers
Qantas_Frequent_Flyer
Australian outdoor and sporting goods store chain owned by Spotlight Group
Garcia and Shimano. Their Adventure Club loyalty program is unlike the average discount membership program. They not only offer member-only discounts
Anaconda_(retailer)
Dubai-based aviation holding company
capacity at Dubai International to 22 million passengers a year. The loyalty program of Emirates, Skywards was also launched. Sheikh Ahmed also announced
The_Emirates_Group
Online service for the Nintendo 3DS family and the Wii U (2012–2024)
Premium (known as Deluxe Digital Promotion in North America) was a loyalty program similar to PlayStation Plus offered on PlayStation Network. It was
Nintendo_Network
American hotel and leisure company
Canada in 2010. The Starwood Preferred Guest (SPG) program was merged with Marriott's loyalty program on August 18, 2018. Starwood Preferred Guest also
Starwood_Hotels_and_Resorts
Australian department store chain
David Jones's loyalty program, David Jones Rewards, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia. David
David Jones (department store)
David_Jones_(department_store)
French marketing company
retail and e-commerce businesses. In 2024, it launched a built-in Loyalty Program tool that enables brands to create and manage customer rewards systems
Brevo
Frequent-flyer program of American Airlines
is the frequent-flyer program of American Airlines and Fiji Airways. Launched May 1, 1981, it was the second such loyalty program in the world (after the
AAdvantage
American tech company
United States. It offers tools for website and app creation, CRM, loyalty program, marketing automation, and commission-free ordering, with a focus on
Owner.com
2013 film by Brian Helgeland
collaborated with Warner Bros. to promote Marriott Rewards, the company's loyalty program, to African American audiences. On February 25, 2013, Marriott launched
42_(film)
American multinational coffeehouse chain
beverages were permanently discontinued in November 2024. In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously
Starbucks
1999 American contract case
loyalty program in which customers could earn Pepsi Points which could be traded for physical items. A television commercial for the loyalty program displayed
Leonard_v._Pepsico,_Inc.
Low-cost airline of the United States
expire for any reason. In May 2023, JetBlue overhauled its TrueBlue Loyalty Program with enhancing its top tier status Mosaic with a 4-tier status and
JetBlue
Canadian retail loyalty program
Canadian Tire money, officially Canadian Tire 'money' or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC)
Canadian_Tire_money
South African fintech company
card-linked loyalty programs. At the time of launch, Yoco said that most of its merchants have returning customers, and that loyalty programs were a mechanism
Yoco
Australian film exhibition company
Village Cinemas's loyalty program, Vrewards, has over 1.4 million members, making it one of the largest retail loyalty programs in Australia. "Village
Village_Cinemas
Aeroméxico frequent-flyer program
Aeroméxico. To do this, Grupo Aeroméxico and Groupe Aeroplan created Premier Loyalty & Marketing, S.A.P.I. de C.V. ("PLM") company to operate Club Premier,
Aeroméxico_Rewards
Online platform for short-term housing rentals
Independent director and Senior Partner at McKinsey. Airbnb does not have a loyalty program, in part attributed to its lack of business customers. Airbnb features
Airbnb
S.A. is a Brazilian company which manages Smiles loyalty program, the former frequent-flyer program of Varig, a Brazilian carrier, now switched to GOL
Smiles_S.A.
American vacation rental online marketplace
2025. Diller, Nathan. "The easiest reward program? What to know about Expedia Group's new One Key loyalty program". USA TODAY. Retrieved August 24, 2025
Vrbo
Subsidiary of the Loblaw Companies
Daniel (24 November 2014). "UGO Wallet aims to combine mobile payments and loyalty | MobileSyrup.com". MobileSyrup. Retrieved 16 December 2016. Rossignol
President's_Choice_Financial
National airline of the United Kingdom
They Think Less of 'Worlds Favorite Airline' Following Controversial Loyalty Program Changes". PYOK. Retrieved 12 November 2025. "US fines British Airways
British_Airways
Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause
Cause-related loyalty marketing
Cause-related_loyalty_marketing
American supermarket chain
The program was cited in the top 20 grocery reward programs in the country in 2020, via Newsweek's America's Best Loyalty Programs. The program repeated
Giant_Food_(Landover)
American supermarket chain in Texas owned by Albertsons Companies, Inc
portion of sales proceeds donated to charity. The loyalty card is good at all Safeway stores. (Loyalty cards issued before the purchase by Safeway can only
Randalls
American retail brand
In January 2019, Bebe launched a revamped e-commerce platform and loyalty program developed by outsourced e-commerce company Branded Online. To further
Bebe_Stores
French multinational hospitality company
Rixos Our Habitas Rikas Accor launched All (Accor Live Limitless), a loyalty program, in 2019. It was accompanied by a platform allowing customers to use
Accor
American fast-casual restaurant chain
channels. In January 2024, the firm unveiled a redesigned Potbelly Perks loyalty program with new benefits. At that time it had 425 restaurants, including 80
Potbelly_Sandwich_Shop
Chain of supermarkets in Sri Lanka
services such as home delivery and click-and-collect options. The Nexus loyalty program, with a membership exceeding 2.4 million, enhances customer engagement
Keells
American businessman (born 1953)
of American and Chinese beverage companies, introduced a national loyalty program, and enforced fair trade standards. His aggressive expansion in Chinese
Howard_Schultz
Australian Academic
Science at the University of South Australia, known for his work on loyalty programs. Born in Auckland, New Zealand, Sharp obtained his Bachelor of Commerce
Byron_Sharp
Australian beauty retailer
Stock Exchange. In March 2021, the company launched its Adore Society loyalty program. The company launched Viviology, its first private label skincare brand
Adore_Beauty
National airline of Canada
rewards program, Altitude. The two programs operate in conjunction. In May 2017, Air Canada announced it plans to launch a new loyalty program to replace
Air_Canada
Trading stamps company
They were a competitor of S&H Green Stamps. Blue Chip stamps were a loyalty program for customers, similar to discount cards issued by pharmacies and grocery
Blue_Chip_Stamps
Indian financial technology company
management. In March-2019, the firm launched a subscription based loyalty program called PayTM First. In May-2019, it partnered with Citibank to launch
Paytm
Paid subscription service offered by Amazon
Amazon Prime (styled as prime) is a paid subscription service and loyalty program of Amazon which is available in many countries and gives users access
Amazon_Prime
Pledge of allegiance
S Truman instituted a Loyalty Program by signing Executive Order 9835, also known as the "Loyalty Order." It required loyalty oaths and background investigations
Loyalty_oath
Chain of retail pharmacies in Canada
a loyalty program. In May 2020, Rexall discontinued its partnership with Air Miles as a loyalty program at its stores and created its own loyalty program
Rexall_(Canada)
American tech startup based in New York City
City that provides marketing services such as chatbots/AI, customer loyalty programs, mobile apps and CRM services to local businesses. In January 2017
Flok_(company)
Activities to support projects with cash or other goods
27% of companies have such programs in place. Employee programs are often used to reduce turnover, boost morale and loyalty, improve employee wellness
Incentive_program
American financial company
publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich
Bread_Financial
Loyalty felt and expressed towards object of fanaticism
Fan loyalty is the loyalty felt and expressed by a fan towards the object of their fanaticism. Fan loyalty is often used in the context of sports and the
Fan_loyalty
Software company in Ottawa
business-to-business (B2B) software as a service (SaaS) company that develops digital loyalty programs, marketing automation tools, and payment integration systems for the
Spoonity
LOYALTY PROGRAM
LOYALTY PROGRAM
Girl/Female
Arabic, Australian, German, Kurdish, Muslim
Loyalty
Girl/Female
Muslim
Loyalty
Girl/Female
Italian
Royalty. Italian royalty title.
Girl/Female
Australian, French, German, Italian, Latin, Swedish
Loyalty; Faithful
Girl/Female
Australian, French, Latin
Loyalty
Girl/Female
Muslim
Royalty
Boy/Male
Arabic, Muslim
Flag; Banner; Royalty; Beauty; Loyal; Loyalty
Girl/Female
French
Loyal. Loyalty. Faithful.
Girl/Female
Hindu
Royalty
Girl/Female
French
Royalty. French royalty title.
Girl/Female
Arabic, Muslim
Loyalty
Girl/Female
Tamil
Rajashri | ராஜஷà¯à®°à¯€
Royalty
Rajashri | ராஜஷà¯à®°à¯€
Male
Chinese
wise loyalty.
Girl/Female
French
Royalty. French royalty title.
Boy/Male
Arabic, Australian, Iranian, Muslim, Parsi
Loyalty; Faithfulness
Female
Chamoru
, fidelity, loyalty.
Girl/Female
Tamil
Rajashree | ராஜஷà¯à®°à¯€
Royalty
Rajashree | ராஜஷà¯à®°à¯€
Girl/Female
French
Royalty. French royalty title.
Girl/Female
Afghan, Arabic, French, Indian, Japanese, Kannada, Muslim, Pashtun, Punjabi, Sikh, Sindhi
Faithfulness; Loyalty
Girl/Female
Tamil
Rajasri | ராஜஷà¯à®°à¯€
Royalty
LOYALTY PROGRAM
LOYALTY PROGRAM
Girl/Female
German
Of the people.
Male
Scandinavian
 Variant spelling of Scandinavian Kai, CAJ means "lord." Compare with another form of Caj.
Girl/Female
German
Battle. Glorious, warfare. In Scandinavian mythology Hildegard was a Valkyrie sent by Odin to...
Boy/Male
Hindu
The ruler
Girl/Female
Hindu, Indian, Tamil
Worship
Male
Finnish
Finnish pet form of Greek Sebastianos, SEPI means "from Sebaste," a town in Asia Minor.Â
Boy/Male
Tamil
Girl/Female
Muslim
Girl/Female
Tamil
Goddess Durga
Girl/Female
Arabic, Australian, Christian, Farsi, Iranian, Muslim
Gazelle; Beautiful; A Plant
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
LOYALTY PROGRAM
n.
The person of a king or sovereign; majesty; as, in the presence of royalty.
n.
The state or quality of being loyal; fidelity to a superior, or to duty, love, etc.
n.
Limitation to a county, district, or place; as, locality of trial.
pl.
of Royalty
adv.
With respect to place; in place; as, to be locally separated or distant.
n.
A prerogative of royalty.
n.
Royalty.
pl.
of Locality
n.
An emblem of royalty; -- usually in the plural, meaning regalia.
n.
An ensign or badge of royalty.
n.
Devotion; loyalty; as, allegiance to science.
n.
Want of loyalty; lack of fidelity; violation of allegiance.
n.
Situation; place; locality.
n.
Loyalty; faithfulness.
n.
Region; locality.
n.
Royalty; sovereignty; sovereign jurisdiction.
n.
Loyalty.
n.
Loyalty; devotion.
adv.
In a loyal manner; faithfully.
adv.
Royally.