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Automated advertising software
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and
Demand-side_platform
Automated auction for advertisements
advertising Demand-side platform Supply-side platform Display advertising Header bidding de Jouvancourt, Ludovic "The Secrets Of Demand-Side Platforms" Medium;
Real-time_bidding
American ad exchange DSP
Headquartered in Ventura, California, it is the largest independent demand-side platform (DSP) in the world. TTD operates with over 400 partners at more than
The_Trade_Desk
Technology for producers to market goods and services
supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSPs) on
Supply-side_platform
Software creating a unified customer database accessible to other systems
A Customer Data Platform (CDP) is a software system that aggregates and organizes customer data from various touchpoints to build a unified customer profile
Customer_data_platform
Form of advertising that uses the Internet
bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have
Online_advertising
"YouTube Launches Video Ad Platform". www.mediapost.com. Retrieved 2017-01-07. "Our Story | World's Largest Discovery Platform | Taboola". www.taboola.com
Timeline of online advertising
Timeline_of_online_advertising
Advertising company
Adinnovation for $5.7 million. In 2017, Taptica acquired Tremor Video's demand-side platform for $50 million, a company from which they would later take their
Nexxen
Advertising and analytics platform
different features. Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising)
Google_Marketing_Platform
American billionaire businessman (born 1977)
an American billionaire businessman. He co-founded AdECN, a demand-side advertising platform, which was acquired by Microsoft in 2007. Following two years
Jeff_Green_(businessman)
American technology company
publisher inventory directly from Yahoo's demand-side platform (DSP) without needing a supply-side platform. Within one year, 82% of advertisers buying
Yahoo_Inc._(2017–present)
Market having two distinct user groups that provide each other with network benefits
A two-sided market, also known as a two-sided network or two-sided platform, is an intermediary economic platform that connects two distinct user groups
Two-sided_market
Polish online advertising company
House is a Polish advertising-technology company that develops a demand-side platform (DSP) based on proprietary deep learning algorithms. The company
RTB_House
advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The
BrightRoll
Technology firm
buying platform into Zeta's data software." During this period, Zeta also acquired Rocket Fuel's data management platform, IgnitionOne's demand side platform
Zeta_Global
Form of advertising via mobile (wireless) phones
mobile advertising can be purchased include working with a mobile demand-side platform, in which ad impressions are bought in real-time on an ad exchange
Mobile_advertising
Platforms and technologies used to buy, sell and measure television advertising
platforms, many demand side platforms (DSPs) can access streaming or CTV ad inventory through programmatic buying. Separately, many tv ad platforms buy
TV_advertising_platform
Chinese news and information content platform
active users as of September 2017. It is also one of China's largest demand-side platforms. In August 2012, Beijing ByteDance Technology Co., Ltd. launched
Toutiao
competitors, or selective inventory. Win rates can vary based on Demand-side platform, as each can generate different numbers in the numerator and the
Win_rate
American cosmetics company
their line of Hydro Boost products in India, Neutrogena used the Demand Side Platform of Amazon. They created both video advertisements and display advertisements
Neutrogena
Technology company
directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates
AppNexus
French advertising technology company
Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin, to create a more integrated platform for both advertisers and publishers
Equativ
Danish digital advertising technology company
European Display Advertising by Launching the First Pan-European Demand Side Platform". Ad Tech Daily. "Adform New Funding". ExchangeWire.com. "150 mil
Adform
Topics referred to by the same term
Reconfiguration Port Yamaha DSP-1, a proprietary digital signal processor Demand-side platform, in online advertising Developmental social-pragmatic model, a developmental
DSP
Brand advertising software
combined the Playtime ad network with the video syndication platform to become a demand-side platform (DSP) for brand advertisers. TubeMogul's DSP aggregates
TubeMogul
Gathering information for analysis
because they are the aggregate system of DSPs (demand side platform) and SSPs (supply side platform). DMPs are integral for optimizing and future advertising
Data_collection
Digitally encoded information
website is adapted to the user. Data streams are integrated with demand side platform (DSP) within programmatic advertising ecosystem. Parties (e.g., advertisers)
Data_stream
California-based adtech company
activating campaigns through a demand-side platform. OpenXSelect — OpenXSelect is a curation and supply-side targeting platform for brands, agencies, and data
OpenX_Technologies
Defunct British mobile advertising company
at the Startups Awards. In October 2012, it released its mobile Demand-side Platform (DSP) called Madison. In March 2014 the company changed its name
Byyd
Type of advertising
with a website, advertisers will manage their activity through a (demand side platform), and bid to advertise to people in real time, across multiple websites
Digital_display_advertising
services that support digital marketing environment, including SSP, Demand-side platform and services used for targeting the right group in online campaigns
Data_technology
Online mobile multiplayer video game platform
technology-driven marketing platform, for $150 million to create an integrated esports advertising platform.[citation needed] Aarki's demand-side platform was reaching
Skillz_(company)
Metric for online advertising campaign
Advertising network Click fraud Web analytics Advertising network Demand-side platform Digital display advertising Behavioral targeting "Development of
View-through_rate
Technology platform for buying and selling of advertising
Manager). Demand-side platforms were designed to help advertisers bid for digital ad space in real-time across multiple exchanges. Supply-side platforms allow
Ad_exchange
Online advertising technology company
real-time advertising products, such as a demand-side platform called AdGear Trader, a data management platform, an advertiser ad server and a publisher
AdGear
American direct broadcast satellite and streaming TV company
omnichannel demand-side platform provided advertisers access to DirecTV's programmatic inventory on linear addressable and connected TV platforms while DirecTV
DirecTV
Feature of some statistical distributions
by focusing on long-tail keywords which have less competition. Demand-side platforms/DSPs: Similar to how search engine marketing monetizes the long
Long_tail
System where a single company controls an entire ecosystem
A closed platform, walled garden, or closed ecosystem is a software system wherein the carrier or service provider has control over applications, content
Closed_platform
Canadian online marketing company
industry's first programmatic marketing platform, which combined data management platform (DMP) with demand side platform (DSP) capabilities.[citation needed]
Chango_(company)
Advertising bidding company owned by Google
ad serving product. By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from
Invite_Media
Subsidiary of Google that provides Internet ad services
In June 2010, Google confirmed its acquisition of Invite Media, a demand-side platform, which it later renamed DoubleClick Bid Manager. On July 24, 2018
DoubleClick
Purchase of advertising space on mass media
Integral Ad Science, MOAT, Adbeat, Whatrunswhere, Keywordspy. Demand-side Platforms – Doubleclick Bid Manager, Turn, AppNexus, Adobe Media Optimizer
Media_buying
American multinational technology conglomerate
Meta Platforms, Inc. (doing business as Meta) is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates
Meta_Platforms
Software system
In computing, an open platform describes a software system which is based on open standards, such as published and fully documented external application
Open_platform
Cable television and ad company
program interface (API), Placemedia's advertising platform has been integrated into demand side platform (DSP) partners’ preexisting systems. Viamedia provides
Viamedia,_Inc.
2023 single by Aphex Twin
quickly being removed, only for it to gain popularity on major demand-side platforms; a YouTuber's upload was quickly taken down. Around the same time
Blackbox_Life_Recorder_21f
Internet content subscription service
creators, including athletes, musicians, and comedians. Content on the platform is user-generated and monetized via monthly subscriptions, tips, and pay-per-view
OnlyFans
characterizing the digital platform ecosystem: the platform sponsor, the platform provider, complementors (supply-side) and users (demand-side) The sponsor of a
Platform_ecosystem
American economist
"Data Industry Reaction: What Is The Biggest Challenge With The Demand-Side Platform Model?". 2011-07-11. "comScore Announces Collaboration with IXI,
Marsh_Marshall
AltBalaji web series
erotic comedy-drama web series directed by Ken Ghosh for the video on demand platform ALT Balaji. It stars Kyra Dutt, Aparnaa Bajpai, Rithvik Dhanjani, Shantanu
XXX_(web_series)
American advertising technology company
2023, it released a demand-side platform (DSP). By 2026, the company’s network included approximately 2,000 medical publishing platforms. The company's software
Doceree_Inc.
Free and open-source blogging platforms
Ghost is an open source content management system platform written in JavaScript and distributed under the MIT License, designed to simplify the process
Ghost_(blogging_platform)
American video streaming service
Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily
Amazon_Prime_Video
American social networking service
headquartered in Bastrop, Texas. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages
X_(social_network)
GPU microarchitecture designed by Nvidia
Nvidia announced the Hopper datacenter architecture for AI accelerators. Demand for Hopper products was high throughout 2023's AI hype. The lead time from
Blackwell_(microarchitecture)
American cable television service
In Demand (stylized as iN DEMAND) was an American cable television service which provided video on demand services, including pay-per-view. Comcast, Cox
In_Demand
Independent on-demand temporary workers
online platform workers, contract firm workers, on-demand workers, and temporary workers. Gig workers enter into formal agreements with on-demand companies
Gig_worker
Fort Worth commuter-rail station
Metro's on-demand service zones. The Mercantile zone serves northern Fort Worth (excluding Alliance, which uses a separate zone), and the North Side zone serves
North Side station (Trinity Metro)
North_Side_station_(Trinity_Metro)
Filipino streaming service
subscribers, launches another streaming platform". The Philippine Star. "Tinbo, Viva One, Vivamax offer on-demand entertainment content to overseas Filipinos"
Viva_One
Selection of media platforms for a marketing campaign
Tools - Alexa, Nielsen Online, Quantcast, SimilarWeb, and Compete Demand-side Platforms - AppNexus, Adobe Media Optimizer Offline Advertising Research Tools
Media_planning
Offshore ocean structure with oil drilling and related facilities
An oil platform, also called an oil rig, offshore platform, or oil production platform, is a large structure with facilities to extract and process petroleum
Oil_platform
Internet video on demand service
The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top media service and YouTube channel started by TVF Media Labs in 2010
The_Viral_Fever
2024 American documentary television series
Quiet on Set: The Dark Side of Kids TV is a 2024 American five-part documentary television series that details the toxic behind-the-scenes world of children's
Quiet on Set: The Dark Side of Kids TV
Quiet_on_Set:_The_Dark_Side_of_Kids_TV
Form of shared internet-based computing
providers manage the infrastructure and platforms that run the applications. SaaS is sometimes referred to as "on-demand software" and is usually priced on
Cloud_computing
People without work and actively seeking work
would be impossible to attain this full-employment target using only demand-side Keynesian stimulus without getting below the NAIRU and causing accelerating
Unemployment
DoubleClick for Publishers platforms, through SDK-less mediation. Later in 2016, Smaato further developed its products for the demand side of mobile advertising
Smaato
2019 television series by Ekta Kapoor
horror comedy series created and produced by Ekta Kapoor for video on demand platform ALTBalaji. The series is available for streaming on the ALT Balaji
Booo_Sabki_Phategi
recruitment marketing platform is used to handle anything from social media to ad buying (Nexcv, or traditional demand side platforms or marketing agencies)
Recruitment_marketing
American cryptocurrency-based prediction market
Polymarket is an American cryptocurrency-based prediction market which offers a platform where individuals can place bets on future outcomes, including sports matches
Polymarket
Internet content subscription service
about 350,000 followers on Instagram. Many have used the platform to launch "AI influencers" as side hustles. In 2024, Fanvue launched the Miss AI beauty
Fanvue
Political party in Poland (2001–2025)
The Civic Platform (Polish: Platforma Obywatelska, PO) was a centre-right liberal conservative political party in Poland. The party's most prominent leader
Civic_Platform
American data annotation company
to improve the efficiency of its social programs. In June 2025, Meta Platforms spent more than $14 billion to acquire a 49% non-voting stake in Scale
Scale_AI
Multiplayer game creation platform
Roblox (/ˈroʊ.blɒks/ , ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and
Roblox
Video streaming platform founded by OnlyFans
OFTV is an on-demand streaming service founded by the social media platform OnlyFans. Soft launched in January 2021 but announced in August 2021, the
OFTV
Indian VOD, OTT streaming platform
is an Indian subscription-based over-the-top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital
Eros_Now
1979–2012 motor vehicle platform from Ford Motor Company
The Ford Panther platform was an automobile platform that was used by Ford Motor Company from the 1979 to 2012 model years. Following the downsizing of
Ford_Panther_platform
American video hosting platform
on-demand video across workspaces, in August 2019. Vimeo established partnerships with Mailchimp, HubSpot, and Constant Contact marketing platforms to
Vimeo
American pay television network
subscription video on demand platform (HBO On Demand) and its content is the centerpiece of HBO Max (formerly Max), an expanded streaming platform operated separately
HBO
offers a suite of cloud computing services that make up an on-demand computing platform. List of Amazon products and services History of Amazon Miller
Timeline of Amazon Web Services
Timeline_of_Amazon_Web_Services
Online gaming service
well as World of Goo and Osmos. Some titles bought on Games on Demand include Server Side Authentication. This is a Games for Windows – Live 3.0 feature
Games_for_Windows_–_Live
Web browser developed by Google
Google Chrome is a cross-platform web browser developed by Google. It was launched in September 2008 for Microsoft Windows and was built with free software
Google_Chrome
Differentiation of firms by goods and operations
welfare in platform markets demands the heed of pricing and market structure implications on the decisions to participate on both platforms of the marketplace
Market_structure
Video-focused social media platform
TikTok is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes
TikTok
Publication of a book or other publications by the author or authors
depends on digital platforms and print-on-demand technology, ranging from physical books to eBooks. Examples include magazines, print-on-demand books, music
Self-publishing
Motor vehicle platform
The Subaru Global Platform (スバルグローバルプラットフォーム), abbreviated as SGP, is the modular unibody automobile platform for nearly all models manufactured by Subaru
Subaru_Global_Platform
British subscription television service
media conglomerate RTL Group. Now offers both live streaming and video-on-demand without a contract. The service offers "passes" for various types of content
Now_(streaming_service)
Chinese automobile manufacturer
e-Platform, or retroactively known as the e-Platform 1.0 was launched in 2010. It was first adopted by the first-generation BYD e6. The e-Platform 2.0
BYD_Auto
American conservative website and media company
video series. Its DailyWire+ video on demand platform was launched in 2022, and its children's video platform Bentkey in 2023. The Daily Wire is based
The_Daily_Wire
Northern terminal of the Xochimilco Light Rail
expand its platforms from two side platforms to a Spanish solution layout, adding a new central platform in anticipation of increased tourist demand for the
Tasqueña_light_rail_station
Type of online service for consuming music
legal alternative to file sharing platforms such as Napster and Kazaa, the service allowed users to stream songs on-demand using peer-to-peer technology,
Music_streaming_service
The safety of children on Roblox, a multiplayer game platform managed by the American video game company Roblox Corporation, has been the subject of much
Child_safety_on_Roblox
2022 American film by Jared Cohn
and Bruce Willis. The film was released in limited theaters and on-demand platforms on May 17, 2022, by Redbox Entertainment and Vertical Entertainment
Vendetta_(2022_film)
2024 video game
Antonblast (stylized in all caps as ANTONBLAST) is a 2024 platform game developed by indie video game studio Summitsphere and published by Joystick Ventures
Antonblast
Pro-Bengali advocacy organisation
Bangla Pokkho (pronounced [ˈbaŋla ˈpɔkʰːo]; literally means Side of Bengal or In support of Bengal) is a pro-Bengali advocacy organisation that focuses
Bangla_Pokkho
Document and image storage service
Cryptee is a privacy focused client-side encrypted and cross-platform productivity suite and data storage service. Cryptee was founded in 2017, by John
Cryptee
Metro station in Uttar Pradesh, India
two island platforms and four tracks. The platforms have metro tracks on one side and RRTS tracks on the other. Only one side of the platform (facing the
Meerut_North_metro_station
Amazon's e-book publishing unit
publishing platform launched in November 2007, concurrently with the first Amazon Kindle device. Originally called Digital Text Platform, the platform allows
Kindle_Direct_Publishing
Computer gaming on multiple platforms
was announced, knew that cross-platform play was a high demand by PlayStation 4 players, but described cross-platform play as a "very multi-dimensional
Cross-platform_play
2025 Indonesian political demands
17+8 Demands (Indonesian: 17+8 Tuntutan Rakyat, lit. '17+8 Demands from the People', abbreviated 17+8) is a political slogan and protest platform formulated
17+8_Demands
Video-sharing platform
YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve
YouTube
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
Female
Serbian
(Дејана) Feminine form of Serbian Dejan, DEJANA means "to take action."
Surname or Lastname
English
English : topographic name for someone who lived on a slope, from Middle English side ‘slope’ (Old English sīde), or a habitational name from Syde in Gloucestershire, named with this word. This name is also established in Ireland.
Boy/Male
German American French Polish
Army man; soldier. Famous Bearer: romantic actor Armand Assante.
Female
English
Anglicized form of Irish Gaelic Sadhbh, SIVE means "sweet."
Male
English
 Alternate spelling of the English surname Deeming, DEMING means "act of judging." Compare with another form of Deming.
Surname or Lastname
English and Scottish
English and Scottish : variant spelling of Edmond.
Male
English
Middle English form of Anglo-Saxon Eadmund, EDMUND means "protector of prosperity."
Male
Native American
Native American Navajo name SIKE means "he sits at home."
Boy/Male
Christian & English(British/American/Australian)
Guardian of the Riches
Boy/Male
English American French
Wide Island: south of the water; 'from St. Denis'.
Male
French
Old French form of German Harmand, ARMAND means "bold/hardy man."
Surname or Lastname
English
English : variant of Edman.
Boy/Male
British, English, Japanese
From the Hide
Girl/Female
Latin
Wife of Orion.
Surname or Lastname
French
French : variant of Demain.English : variant of Daymon.German : variant of Damian.German : metonymic occupational name for a diamond cutter or dealer, from Middle Low German dēmant ‘diamond’.Altered spelling of German Dehmann.
Male
English
Masculine short form of English unisex Sidney, SID means "St. Denis."
Surname or Lastname
Possibly an altered spelling of German Dehmann (see Demann).English (Surrey)
Possibly an altered spelling of German Dehmann (see Demann).English (Surrey) : unexplained.
Male
French
French form of Anglo-Saxon Eadmund, EDMOND means "protector of prosperity."
Female
Swedish
Danish and Swedish form of Icelandic Iða, IDE means "industrious."
Female
Hebrew
(×“Ö¼Ö°×’Ö¸× Ö¸×”) Variant spelling of Hebrew Deganya, DEGANA means "grain."
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
Boy/Male
Tamil
Swan, Deer, Soft
Girl/Female
Hindu, Indian, Tamil
Sun; Light
Boy/Male
Muslim
Bright like morning
Surname or Lastname
English
English : altered spelling of Finney.
Girl/Female
Indian
Worship; Praise
Boy/Male
American, British, English, French
Darling; Beloved; Open; Variant of Darrel Open
Boy/Male
American, Australian, British, English, French, German
Free; From France; Free Land Owner; Diminutive of Frank Free; A Free Man; Frankie is Occasionally Used for Girls
Girl/Female
Hindu, Indian
Sweet Girl
Boy/Male
Hindu, Indian
Desired; Goddess
Girl/Female
Tamil
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
DEMAND SIDE-PLATFORM
n.
A demand.
n.
That which goes wide, or to one side of the mark.
v. t.
To be or stand at the side of; to be on the side toward.
a.
Having (such or so many) sides; -- used in composition; as, one-sided; many-sided.
imp. & p. p.
of Side
n.
One of the halves of the body, of an animals or man, on either side of the mesial plane; or that which pertains to such a half; as, a side of beef; a side of sole leather.
n.
Figurative bulk; condition as to rank, ability, character, etc.; as, the office demands a man of larger size.
v. t.
That which one demands or has a right to demand; thing claimed as due; claim; as, demands on an estate.
v. t.
To ask or call for with authority; to claim or seek from, as by authority or right; to claim, as something due; to call for urgently or peremptorily; as, to demand a debt; to demand obedience.
v. t.
The act of demanding; an asking with authority; a peremptory urging of a claim; a claiming or challenging as due; requisition; as, the demand of a creditor; a note payable on demand.
a.
Of or pertaining to a side, or the sides; being on the side, or toward the side; lateral.
v. i.
To make a demand; to inquire.
v. t.
A diligent seeking or search; manifested want; desire to possess; request; as, a demand for certain goods; a person's company is in great demand.
v. i.
To lean on one side.
v. i.
To embrace the opinions of one party, or engage in its interest, in opposition to another party; to take sides; as, to side with the ministerial party.
a.
Used of the side of the choir on which the dean's stall is placed; decanal; -- correlative to cantoris; as, the decanal, or decani, side.
imp. & p. p.
of Demand
a.
Hence, indirect; oblique; collateral; incidental; as, a side issue; a side view or remark.
v. t.
To demand back; to demand again.
v. t.
To furnish with a siding; as, to side a house.